TellyMasala

Overview

TellyMasala is your go-to source for all things Bollywood and Indian television! With a massive following of over 8.5 million fans on YouTube, they deliver the latest news, commentary, and a peek into the lives of celebrities. Ranking among the top YouTube channels in India (around #4,525 in the country), TellyMasala keeps their audience hooked with their insider scoops and engaging content. They are clearly a major player in the Hindi-language entertainment scene, ranking at #606 for channels using that language.

Performance At A Glance

TellyMasala boasts a substantial audience, and while their growth rate is currently at 0.08% over the last 30 days, they are steadily expanding their reach. Their global ranking positions them within the top percentile of all YouTube channels, showcasing their widespread appeal. Their fans are also super engaged, with an average engagement rate of 1.67% across their content. This is a healthy number, indicating that viewers are actively liking, commenting, and sharing their videos. CreatorDB gives them a solid score of 85/100, reflecting their overall quality and consistency.

What They Create

TellyMasala primarily focuses on creating videos about entertainment, news, and celebrity lifestyle. They dive into universal topics with a distinct Bollywood twist, offering commentary and insights on the latest happenings. While they have a strong presence with 775 YouTube videos, they've only recently started experimenting with Instagram Reels, with only 3 reels posted.

One recent video, "Kya Hai Ye The 50 Show? Karan Patel, Mr.Faisu, Rajat Dalal, Nikki Tamboli Confirm Contestant List," generated over 13,000 views and offers a sneak peek into a new reality show. Another video, "Jannat Shy Away On Romantic Song With Elvish, Reem To Replace Isha Malviya?", also performed well with over 12,000 views, proving the audience enjoys celebrity and show-related news. TellyMasala's content stands out because of its focus on trending topics and celebrity updates, delivered in a relatable and engaging manner.

Why They're Great & Where They Can Grow

TellyMasala excels at delivering timely news, leveraging celebrity buzz, and keeping their content consistently engaging. They have a strong understanding of what their audience wants. An exciting opportunity would be to explore longer-form content like interviews or behind-the-scenes features. Doubling down on Instagram reels could also help them reach a wider audience beyond YouTube.

Bottom Line

For brands looking to tap into the Bollywood-loving audience, TellyMasala is a fantastic partner. For TellyMasala, focusing on cross-platform promotion and experimenting with diverse content formats could further amplify their reach and engagement.