This Esme

Overview

Meet This Esme, a UK-based creator making waves across YouTube and Instagram! With a dedicated following of over 1.4 million, Esme brings a unique blend of equestrian adventures, vlogs, and lifestyle content to her audience. She's especially popular on YouTube, where she shares everything from horse training tips to glimpses into her daily life. While her global ranking currently sits around the top 2%, Esme's engaging personality and passion for horses make her a standout voice in the online world.

Performance At A Glance

Esme's audience is growing steadily! She's seeing consistent growth, expanding by about 0.7% each week and month, and almost 3% over the last 90 days. Her global and country rankings are in the top 2% which is great, but shows there's room to climb even higher. But her fans are super engaged with her content; she boasts an average engagement rate of over 4%, which is fantastic! Her CreatorDB score of 67 out of 100 shows she's doing a solid job overall, with potential to optimize her strategy further.

What They Create

Esme's content is a delightful mix! She primarily focuses on YouTube videos and Shorts, along with a smaller presence on Instagram. You'll find a range of topics, from her passion for horses (think training tips, racing updates) to lifestyle vlogs and even some travel content. One recent YouTube Short, "Question for my horses?!", racked up over 29,000 views, proving her audience loves her quirky, relatable style. She also posted a video titled "Levelling my Horse UP for 2026!" showing her audience her training process for her horse. What makes Esme stand out is her genuine love for her animals and her ability to connect with viewers on a personal level.

Why They're Great & Where They Can Grow

Esme excels at creating authentic, engaging content that resonates with her audience. Her consistency on YouTube Shorts is a major strength. Also, her focus on equestrian topics gives her a niche that she dominates. To level up, Esme could explore more collaborations with other creators in the equestrian or lifestyle space. She could also consider expanding her presence on platforms like TikTok, which are tailor-made for short-form video content.

Bottom Line

For brands looking to partner with a passionate and authentic creator, This Esme is a great fit! For Esme, focusing on cross-promotion between YouTube and Instagram could help drive even more traffic and engagement, and experimenting with new content formats could unlock even more potential.