Easy To Make

Overview

Easy To Make is a fascinating DIY creator from Peru, captivating a global audience with their inventive projects and accessible explanations. Primarily on YouTube, with a strong presence on Instagram as well, they share the magic of science, technology, and DIY projects in Spanish. With over 1.6 million followers, they’re a go-to resource for anyone looking to build something cool, understand how things work, or simply be inspired. While their global ranking is in the top 83% at #2,607,498, their specialized content has the potential to reach even greater heights.

Performance At A Glance

Easy To Make boasts a substantial following of over 1.6 million, but their growth has been stagnant recently. This could indicate an opportunity for refreshed content strategies. Globally, they rank within the top 83% of creators, and within Peru, they're in the top 86%. Their language ranking in Spanish puts them in the top 84%. What's impressive is their strong average engagement rate of 4.55%, showing their fans are super engaged with their content! Their CreatorDB score is 51/100, suggesting room to improve with optimization and strategic content planning.

What They Create

Easy To Make is all about demystifying technology and making it accessible. They create content focused on DIY projects, often incorporating elements of engineering, electronics, and programming. You’ll find a mix of YouTube videos and Shorts, along with Instagram Reels. Recent content includes bite-sized inventions like "The Hidden Power of Copper Wire," showcasing the creation of motor coils, and "Did you know you can mold Styrofoam like this?", which explores unique applications of everyday materials. Their content stands out because it’s practical, educational, and sparks curiosity, making complex concepts easy to understand.

Why They're Great & Where They Can Grow

Easy To Make excels at simplifying complex topics, fostering a hands-on learning experience, and maintaining a high engagement rate with their audience. They have a knack for finding intriguing project ideas that resonate with a wide audience.

To boost growth, Easy To Make could explore collaborations with other creators in the DIY and STEM spaces. Experimenting with longer-form content, like detailed project tutorials or behind-the-scenes looks at their creative process, could also attract new viewers and deepen engagement with existing fans.

Bottom Line

For brands looking to connect with a passionate DIY and tech-savvy audience in Spanish, Easy To Make presents a fantastic opportunity. For Easy To Make themselves, focusing on targeted growth strategies like collaborations and exploring new content formats could unlock even greater potential and reach.