England & Wales Cricket Board

Overview

The England & Wales Cricket Board (ECB) is your go-to source for all things cricket! While they might not be verified on social media just yet, they’re a major player, especially on YouTube, where they bring the excitement of the pitch to millions. With over 8 million followers, they're delivering highlights, news, and commentary to cricket fans worldwide. Though their global ranking sits at #2,161,523, their dedicated fanbase proves they're a key voice in the cricket community.

Performance At A Glance

The ECB boasts a massive audience of over 8 million followers, but their growth has been relatively flat recently. While daily and monthly growth is negligible, they've seen a slight uptick of 0.12% over the last 90 days. They're a top 100 channel in the UK, demonstrating their strong presence in their home country. Their fans are pretty engaged, with an average engagement rate of 1.34% across their content. Their CreatorDB score is 52 out of 100, suggesting there's room to optimize their content strategy for even bigger impact.

What They Create

The ECB serves up a mix of content, focusing on Sports and Education with a heavy dose of Cricket-specific content. They primarily use YouTube, posting both standard videos (546) and Shorts (250), alongside a smaller number of Instagram Reels (12). A recent YouTube Short titled "DRAMATIC Final Ball To Save Match 🍿" racked up over 126,000 views, proving the power of short-form content to capture those nail-biting moments. Another popular video, "These Catches Are Absolutely Insane 🤯 | Best of 2025," showcases incredible plays and highlights the skill and athleticism of the players. Their content blends news, highlights, and insightful commentary to keep fans informed and entertained.

Why They're Great & Where They Can Grow

The ECB excels at delivering high-quality game highlights, capturing the most thrilling moments in cricket. Their commentary provides valuable insights for fans, enhancing their understanding of the game. They also do a solid job curating "best of" compilations, showcasing the sport's most impressive feats. To level up, they could explore more behind-the-scenes content, giving fans a glimpse into the lives of players and the inner workings of the ECB. They could also experiment with interactive content like polls and Q&As to further boost engagement.

Bottom Line

For brands looking to tap into a massive and passionate sports audience, the ECB offers a great partnership opportunity. For the ECB, focusing on diversifying content formats and increasing engagement could significantly boost their CreatorDB score and overall reach.