Pookies【プーキーズ】

Overview

Meet Pookies【プーキーズ】, a YouTube and Instagram creator based in Japan, captivating audiences with heartwarming content featuring adorable animals, especially monkeys and dogs! With a massive following of over 4.3 million, Pookies brings a unique blend of vlogs, wildlife encounters, and pet-centric stories to the screen. While their global ranking sits at #1,055,857, putting them in the top 93% of creators worldwide, it's their charming portrayal of everyday life with their animal companions that truly sets them apart.

Performance At A Glance

Pookies has a substantial audience, but recent growth has been a bit sluggish, showing a slight dip of -0.21% over the past month. Globally, they rank in the top 93% of creators, which is impressive, but within Japan, they are ranked at #87. Their fans are pretty engaged, though! With an average engagement rate of 3.46%, viewers are actively liking and commenting on their content. Their CreatorDB score is 32/100, suggesting there's room for improvement in overall optimization and consistency.

What They Create

Pookies creates a delightful mix of content, primarily focusing on their life with their pets. They produce longer-form YouTube videos, shorter YouTube Shorts, and even dabble in Instagram Reels. Their content mostly falls under the categories of "Pets & Animals" and "Film & Animation," often featuring vlogs, wildlife snippets, and, of course, their beloved pets. One recent video, "はじめて犬友達と旅行！アホみたいな贅沢を覚えたグレートピレニーズが可愛い！" (Traveling with dog friends for the first time! A Great Pyrenees who remembers crazy luxury is cute!), showcases the fun and playful interactions with their dogs, racking up a solid 7.01% engagement rate. Another popular Short features the oddly satisfying sound of a monkey's diaper being patted, showing the range of their content.

Why They're Great & Where They Can Grow

Pookies excels at capturing the genuine charm and personality of their animals. Their content is heartwarming, relatable, and visually appealing. They also do a good job of using a variety of content formats to keep things fresh. A fantastic opportunity for Pookies would be to leverage more English keywords in their titles and descriptions to reach a wider international audience. They could also explore collaborations with other pet-focused creators to tap into new fan bases.

Bottom Line

Pookies is a fantastic creator for brands looking to connect with a large and engaged audience interested in pets and animals. To level up, Pookies could focus on improving their SEO strategy and creating more consistently engaging content to boost their overall growth and CreatorDB score.