Humble Music

Overview

Humble Music is a major player in the Indian music scene, bringing the latest Punjabi and Bollywood beats to a massive audience. With a whopping 9.5 million+ followers on YouTube, they're a go-to destination for music lovers. While ranked in the top 98% globally, Humble Music is carving its space out as a leading music label and entertainment source in India and for the Indian diaspora worldwide.

Performance At A Glance

Humble Music's fanbase is constantly expanding, growing by 0.21% in the last month alone! That's solid growth for a channel of their size. Their global ranking puts them in the top 98% of all YouTube channels, and their country ranking is also impressive. Their fans are super engaged with their content, too, with an average engagement rate of 1.46%. CreatorDB gives them a score of 73/100, indicating a strong overall performance and potential for even greater reach.

What They Create

Humble Music is all about delivering the latest and greatest in Punjabi and Bollywood music. They primarily focus on music videos and short-form content on YouTube, with a smaller presence on Instagram. Their YouTube channel boasts a library of 287 full-length videos and 153 Shorts. Recent Shorts have focused on promoting their latest releases like "Saahaan Wargiye" featuring Gippy Grewal and Sargun Mehta, showcasing snippets of the song with engaging visuals. The focus on popular artists and trending sounds is a core strength of their content strategy.

Why They're Great & Where They Can Grow

Humble Music excels at consistently delivering high-quality music content, leveraging popular artists, and capitalizing on trending sounds. They also do a great job of promoting their new releases through engaging Shorts. An exciting opportunity for Humble Music could be expanding their presence on Instagram with behind-the-scenes content, artist interviews, or interactive polls to further connect with their audience.

Bottom Line

For brands looking to tap into the vibrant Indian music scene, Humble Music is a valuable partner. Alternatively, Humble Music could consider experimenting with more diverse content formats, like live streams or Q&As with their featured artists, to deepen audience engagement and boost their CreatorDB score.