Overview

Link Up TV is the destination for UK hip-hop and urban culture. They're practically a household name for fans of the scene, boasting a massive 3.6 million+ followers across YouTube, Instagram, and TikTok. While their main focus is YouTube, they're bringing UK music to the masses with interviews, music videos, and behind-the-scenes content. While their global ranking is #1,541,574, placing them in the top 91% of creators, their influence within the UK music scene is undeniable. They're more than just a channel; they're a platform for emerging artists and a voice for the culture.

Performance At A Glance

Link Up TV has a huge following – over 3.6 million people are plugged in! While they're growing at a slower pace recently, gaining just 0.20% in the last 30 days, their established audience is incredibly valuable. They rank in the top 91% of all creators globally and in the top 92% within the UK, showcasing their significant reach. Their fans are super engaged with their content, boasting an average engagement rate of 6.50%. That's a solid connection! Their CreatorDB score of 78/100 indicates they're doing a lot right, consistently delivering content that resonates.

What They Create

Link Up TV serves up a diverse mix of content, primarily centered around music, entertainment, and sports. You'll find everything from music videos and exclusive interviews to behind-the-scenes glimpses of the UK hip-hop scene. They’re heavily focused on YouTube, with over 500 videos and nearly 100 Shorts. Take, for instance, their exclusive backstage interview with Young Adz from D-Block Europe – a real treat for fans. Or check out the hard-hitting track "Never Dat" by Hitman & Scorcher with a cool music video. What makes their content stand out is its authenticity and focus on UK talent, capturing the energy and vibe of the scene.

Why They're Great & Where They Can Grow

Link Up TV excels at being a tastemaker and champion for UK hip-hop. They're great at securing exclusive interviews, consistently release high-quality music videos, and have built a strong brand identity. An exciting opportunity for them would be to expand their presence on TikTok by creating short-form content that highlights the best moments from their longer YouTube videos, or by creating content targeted to the platform. Another idea is to organize and promote live events or concerts featuring artists they showcase.

Bottom Line

For brands looking to tap into the UK hip-hop scene, Link Up TV is the perfect partner. For Link Up TV, continuing to experiment with short-form video and interactive content could unlock even greater growth and engagement.