Firstpost

Overview

Firstpost is a major voice coming out of India, delivering news and political commentary to a massive audience. Primarily found on YouTube, where they boast over 11.8 million followers, they're a go-to source for many seeking insights on current events. Their reach extends globally, placing them in the top percentile of content creators worldwide, with rankings of #19,329 globally, #2,241 in India, and #1,812 among English-language channels. This verified source brings the world to India and India to the world.

Performance At A Glance

Firstpost has a huge and growing audience! They're currently expanding at a rate of 1.56% per month, and even in the last week, they've seen a growth of 0.37%. Their impressive reach is reflected in their rankings, showing they're a leading voice in news and politics. Their fans are also pretty engaged, with an average engagement rate of 1.02% across their content. CreatorDB gives them a score of 82/100, which shows they're doing a really solid job overall when it comes to content quality and audience interaction.

What They Create

Firstpost delivers a steady stream of news and political analysis, primarily through YouTube videos and Shorts. They cover a wide range of current events, often focusing on Indian perspectives on global issues. For example, a recent video, "Trump's ICE Crackdown in Minnesota: Where are the Human Rights? | Vantage with Palki Sharma," dives deep into US immigration policy. They also create quick, engaging Shorts, like "#FirstpostNews: Lutnick's Greenland Remark Raises Eyebrows at Davos | N18G," which captures trending news in a bite-sized format. What makes their content stand out is their combination of in-depth analysis from shows like "Vantage with Palki Sharma" mixed with quick, easily digestible updates.

Why They're Great & Where They Can Grow

Firstpost excels at delivering relevant news and political commentary to a large audience. They're strong in consistently creating both long-form video content and short, attention-grabbing Shorts. Their engagement rate, although good, shows opportunity for improvement. One exciting avenue for growth could be exploring more interactive content, like Q&As with their analysts or live streams discussing trending topics to further boost audience participation.

Bottom Line

For brands looking to partner with a major news and politics channel in India, Firstpost is a strong contender. For Firstpost, focusing on boosting engagement through interactive content could further solidify their position and grow their already impressive audience.