PARTYNEXTDOOR

Overview

PARTYNEXTDOOR, the artist behind chill vibes and catchy tunes, is a major player in the music scene. He's built a massive following, particularly on Instagram where he boasts over 10.6 million followers. He’s known for his signature sound and close association with OVO Sound, making him a key figure in contemporary R&B. While he's not quite dominating the global charts in terms of rankings (#145,194 globally), his dedicated fanbase and consistent output keep him a relevant force.

Performance At A Glance

Let's break down the numbers! While PARTYNEXTDOOR's overall follower growth has seen a slight dip recently (-0.42% over the last 30 days), he's showing positive momentum with a 0.09% increase in the last week, and a solid 1.48% growth over the last 90 days. His engagement rate is a strong 7.92%, meaning his fans are super engaged with his content! CreatorDB gives him an 87/100 score, which is a testament to his overall presence and content quality. Although his global ranking is #145,194, he is ranked #14,043 in the US and #39,339 for English language.

What They Create

PARTYNEXTDOOR is all about the music, and his content reflects that. You'll find a mix of music videos, short clips, and behind-the-scenes glimpses across YouTube, Instagram, and TikTok. He dives into music videos, short, catchy clips, and glimpses into his life. Recently, his YouTube shorts featuring his track "#tbh" have been gaining traction, with one post achieving a stellar 11.56% engagement rate. He's great at teasing new music and sharing snippets of his creative process, keeping his fans hooked. His content stands out due to its authentic vibe and connection to his music.

Why They're Great & Where They Can Grow

PARTYNEXTDOOR's strengths lie in his strong brand association with OVO Sound, his consistent musical output, and his ability to connect with fans through engaging short-form content. He's got a loyal following that loves his music. An exciting opportunity for him would be to explore more interactive content, like Q&As or live streams, to further strengthen his connection with his audience. Another opportunity would be to create more consistent content on TikTok as it has shown good results in the past.

Bottom Line

For brands looking to partner with a trendsetting musician with a dedicated following, PARTYNEXTDOOR is a solid choice. For PARTYNEXTDOOR himself, focusing on consistent content creation, especially on platforms like TikTok, and exploring interactive formats could help him boost engagement and reach even greater heights.