90s Hindi Songs

Overview

"90s Hindi Songs" is a vibrant YouTube channel dedicated to the golden era of Bollywood music. With a massive following of over 3.6 million, they're a go-to destination for nostalgic listeners craving the sounds of the 90s. Ranked among the top 99% of YouTube channels globally (around #203,624), they've carved out a special niche, bringing back cherished memories with every song. Their main focus is YouTube, where they share both full music videos and shorter content to keep their audience engaged.

Performance At A Glance

This channel boasts a substantial and loyal audience. Although their recent growth is relatively modest (0.29% over the last 30 days), their consistent content keeps their subscriber base active. Globally, they're doing really well, but there's room to climb even higher in country and language rankings. Their engagement rate sits at a solid 0.61%, showing that fans are genuinely vibing with the music. A CreatorDB score of 70/100 indicates a strong, well-established presence with opportunities for optimization. Overall, fans are super engaged with the content being put out, making them a good channel to follow.

What They Create

"90s Hindi Songs" specializes in curating and sharing classic Bollywood music videos and audio tracks from the 1990s. They primarily upload full music videos and shorter clips, offering a mix of evergreen hits and lesser-known gems. One of their recent successful uploads, "90s Evergreen Video Songs | Old Is Gold Bollywood Hits," has garnered over 32,000 views, proving the enduring appeal of their curated playlists. Another notable video, "Aaj Kehna Zaroori Hai | Full Romantic Song | Andaaz | Akshay Kumar & Lara Dutta," showcases their ability to tap into specific popular songs. Their content stands out because it's a carefully selected collection of high-quality, nostalgic music that resonates deeply with a large audience.

Why They're Great & Where They Can Grow

"90s Hindi Songs" excels at tapping into nostalgia, curating a strong selection of classic hits, and maintaining a consistent posting schedule. They could explore creating more themed playlists around specific artists, movies, or moods. Collaborating with other channels that focus on Bollywood or Indian culture could also significantly expand their reach.

Bottom Line

For brands targeting a South Asian audience with a love for 90s Bollywood music, "90s Hindi Songs" offers a fantastic partnership opportunity. For the creator, experimenting with new content formats like reaction videos or "then & now" comparisons could further boost engagement and attract new viewers.