JAPANESE SWEETS TRIP

Overview

JAPANESE SWEETS TRIP is your go-to guide for all things delicious in Japan, especially when it comes to sweets! With a massive following of over 12.4 million fans across YouTube, Instagram, and TikTok, this creator whisks you away on a virtual tour of tempting treats and culinary adventures. Primarily on YouTube, they're currently ranked among the top 100% of creators globally, specifically at #50,696, making them a significant voice in the world of Japanese food content. If you're craving a glimpse into Japan's vibrant food scene, this is definitely a creator to follow.

Performance At A Glance

While JAPANESE SWEETS TRIP boasts a huge audience, their growth has seen a slight dip recently, decreasing by 0.81% over the last 30 days. Despite this, they’re still holding strong in the rankings, performing in the top 100% both globally and within Japan (ranked #534 in the country). Their fans are super engaged with their content, with an average engagement rate of 2.38%, which is pretty impressive! CreatorDB gives them a score of 76/100, reflecting their solid overall performance and potential for even greater things.

What They Create

JAPANESE SWEETS TRIP serves up a delightful mix of content, from how-to cooking videos and DIY projects to vlogs showcasing hotels and travel experiences. They use a variety of formats, including YouTube videos and Shorts, Instagram Reels, and TikTok videos. Recent Shorts like "チョコ専門店がカカオ豆から作る濃厚フィナンシェショコラ🍫 #japanesefood" (chocolate financier from bean to bar) are particularly popular, racking up over 139,000 views and showing off their knack for highlighting unique and delicious finds. Their content stands out because it's visually appealing, focuses on niche Japanese culinary experiences, and is often presented in a short, shareable format.

Why They're Great & Where They Can Grow

JAPANESE SWEETS TRIP really shines at showcasing unique Japanese food experiences, crafting engaging short-form content, and building a strong visual brand. A great opportunity for them would be to experiment with longer-form content on YouTube, diving deeper into the stories behind the food and the chefs who create them. Collaborating with other food creators, both in Japan and internationally, could also introduce them to new audiences.

Bottom Line

For brands looking to connect with a highly engaged audience interested in Japanese food and travel, JAPANESE SWEETS TRIP is a great partner. For the creator themselves, focusing on consistent content output across all platforms and exploring new content formats could help reignite growth and further solidify their position as a leading voice in Japanese culinary content.