Overview

Ducati Motor Holding, the iconic Italian motorcycle manufacturer, is a global force on social media, roaring onto your screens with a blend of high-performance machines and Italian flair. With a massive following of over 9.4 million fans, primarily on Instagram, Ducati showcases the beauty and power of their bikes. While their global ranking places them in the top 99% of creators at #241,388, it's their brand recognition and the sheer passion of their audience that truly sets them apart.

Performance At A Glance

Ducati has a huge fanbase, but their follower growth is currently experiencing a slight dip, showing a -0.08% decrease over the last 30 days. But don't let that fool you, their fans are super engaged with their content, boasting an impressive average engagement rate of 4.17%! This means people aren't just passively scrolling, they're actively liking, commenting, and sharing. Their CreatorDB score is 53/100, which indicates there's room to boost overall platform performance despite the existing high engagement. They rank in the top 100% in Italy, and top 99% for English language content.

What They Create

Ducati's content is a visual feast for motorcycle enthusiasts. They primarily share videos and shorts across YouTube, Instagram, and TikTok, giving fans a taste of everything from behind-the-scenes factory tours to adrenaline-pumping race highlights. Recently, their content has heavily featured the new Desmo450 MX Factory bike. For example, the video "Desmo450 MX Factory | Born to race" showcases the bike's capabilities and has garnered an impressive 8.21% engagement rate. Their content stands out because it blends high-quality visuals with the raw emotion and excitement that comes with the Ducati brand.

Why They're Great & Where They Can Grow

Ducati excels at showcasing the craftsmanship and performance of their motorcycles. They also have a strong brand identity that resonates with a passionate community. And their engagement rates are exceptional!

To level up, Ducati could explore more interactive content like polls, Q&As with riders, or behind-the-scenes stories that give fans an even deeper connection to the brand. Partnering with popular motorcycle influencers could also help reach new audiences.

Bottom Line

Ducati is a dream brand for collaborations within the automotive and lifestyle sectors. For Ducati themselves, focusing on consistent posting schedules and diversifying content formats could help reignite growth and further solidify their position as a social media powerhouse.