Nat and Essie

Overview

Meet Nat and Essie, the dynamic duo captivating millions across YouTube and Instagram! With a massive following of nearly 24 million fans, they've built a strong presence creating content that spans entertainment, how-to & style, and even showcases their musical talents. Based in Mexico, they’re a top creator in the country, holding the #30 spot, and rank impressively within the top 1200 English-speaking creators worldwide. Their engaging content keeps their audience coming back for more!

Performance At A Glance

While their audience is HUGE, growing to nearly 24 million, their growth rate has slowed down slightly recently. They're still growing on a monthly basis, but have seen a slight dip over the last 90 days. Globally, they're in the top 1% of creators, sitting at rank #7,661, which is a testament to their consistent content. Their fans are quite engaged, with an average engagement rate of 0.60% – a solid number considering their large following. CreatorDB gives them a score of 71/100, indicating a strong overall performance with room to optimize.

What They Create

Nat and Essie are all about variety! They primarily focus on YouTube videos, but also dabble in YouTube Shorts, Instagram posts, and Reels. Their content covers a broad spectrum, from DIY projects and toy-related fun to pop culture commentary and music.

Looking at their recent content, their "Water Magic! Coloring Paw Patrol Activity Book" video is a great example of their engaging style, racking up over 28,000 views and a healthy engagement rate of almost 1%. Their Shorts, like the "LEHI Utah Apartment Complex New Construction Fire Point of the Mountain Fire," show they can also tap into local interest and news, generating significant views. What makes their content stand out is its versatility and ability to connect with a broad audience through diverse themes.

Why They're Great & Where They Can Grow

Nat and Essie excel at creating diverse and engaging content, maintaining a strong presence on multiple platforms, and tapping into trending topics. They have built a very large audience, which is a testament to their brand.

An exciting opportunity for them would be to deepen audience engagement through interactive content like polls, Q&As, or challenges. They could also explore collaborations with other creators in similar niches to expand their reach and introduce their content to new audiences.

Bottom Line

For brands, Nat and Essie offer access to a massive and engaged audience with diverse interests. For Nat and Essie themselves, focusing on interactive elements and strategic collaborations could be the key to reigniting growth and maximizing their impact.