Jeremy Fragrance

Overview

Jeremy Fragrance, the name synonymous with cologne reviews and charismatic personality, has carved a unique space in the online world. Known for his energetic and often theatrical takes on all things fragrance, Jeremy has amassed a massive following, with nearly 5.85 million followers on Instagram, his primary platform. While he's in the top 100% of creators globally, ranking at #79,507, his influence extends to anyone seeking guidance in the often-intimidating world of perfumes and aftershaves. Jeremy's no-nonsense approach and distinctive style make him a go-to source for fragrance enthusiasts worldwide.

Performance At A Glance

Okay, let's break down the numbers. Jeremy's got a huge audience, but lately, he's experiencing a slight dip in growth. He's growing at -0.52% over the last 30 days, and -1.00% over the last 90 days. His global ranking is within the top 100% of creators, but there's definitely room to climb! His fans are pretty engaged, though, with an average engagement rate of 1.19%. He also has a CreatorDB score of 35/100 - which suggests there's room for improvement in optimizing his content strategy and overall reach.

What They Create

Jeremy's all about fragrance, beauty, and style, especially for men. Think honest reviews, "fragrance of the day" picks, and tips on how to smell your best. He shares his insights through a mix of YouTube videos, Shorts, and Instagram posts and Reels. His recent Shorts have focused on specific fragrance types, like his "OFFICE Fragrance Batch" and "BLACK TIE Fragrance," gaining thousands of views. These short, punchy videos are great for capturing attention and quickly delivering valuable info. What makes Jeremy stand out is his unfiltered opinions and confidence, making his content both informative and entertaining.

Why They're Great & Where They Can Grow

Jeremy's a true original. He's fantastic at building a personal brand, delivering engaging and informative content, and consistently focusing on a specific niche. A huge opportunity for Jeremy would be to collaborate more with other creators in the beauty and lifestyle space. He could also experiment with longer-form content on Instagram, like IGTV series, to dive deeper into specific fragrance topics and build a stronger connection with his audience.

Bottom Line

For brands in the fragrance or men's grooming space, Jeremy Fragrance is a powerhouse influencer with a loyal following. For Jeremy, focusing on boosting engagement through interactive content like polls or Q&As, and diversifying content formats, could help reignite growth and solidify his position as a top fragrance authority.