Overview

NikkieTutorials is a global force in the beauty world, captivating millions with her honest reviews, stunning transformations, and infectious personality. As one of YouTube and Instagram's most beloved makeup artists, Nikkie brings a unique blend of expertise and relatability to her content. With over 34 million followers, primarily on Instagram, Nikkie has built a loyal community that trusts her opinion and celebrates her artistry. Currently, she holds the rank of #4,655 globally among content creators, showcasing her significant influence and reach.

Performance At A Glance

Nikkie's audience is massive, and while growth has been relatively stable recently, with a slight 0.02% increase over the last 30 days and a 0.45% increase over the last 90 days, her existing reach is undeniable. She's a top performer in the Netherlands, ranking #7, and also places well within English-speaking creators at #2,242. Her fans are super engaged with her content, boasting an average engagement rate of 2.89%. CreatorDB gives Nikkie a stellar score of 97/100, which basically means she's killing it in terms of content quality, consistency, and audience connection!

What They Create

Nikkie's content is a vibrant mix of makeup tutorials, reviews, and entertaining challenges. She creates content across YouTube and Instagram, utilizing both long-form videos and engaging Shorts/Reels. For example, her recent Short "trying HOLOGRAPHIC skin.. cause why not? 🤔💿✨" racked up over 10 million views, proving her ability to tap into trending topics and deliver visually stunning content. Another notable piece is her YouTube video "Clean Girl Makeup is OVER! 🚫", which garnered over 744k views, showcasing her ability to spark conversation and challenge beauty norms. What makes her content stand out is her authenticity and willingness to experiment, coupled with professional-grade makeup skills.

Why They're Great & Where They Can Grow

Nikkie excels at creating visually captivating content, staying on top of beauty trends, and fostering a genuine connection with her audience. She's a master of makeup artistry and isn't afraid to speak her mind. Exciting opportunities for Nikkie could include expanding into more collaborative content with other beauty influencers or branching out into her own makeup line, leveraging her knowledge and brand recognition.

Bottom Line

For brands looking to collaborate, NikkieTutorials offers access to a highly engaged and loyal audience within the beauty community. For Nikkie herself, continuing to experiment with new formats like live streams or interactive Q&A sessions could further boost engagement and deepen her connection with her fans.