ポッキー

Overview

Pocky, a name synonymous with fun and engaging content, is a popular Japanese creator who brings a unique blend of gaming, entertainment, and music to over 4.1 million subscribers on YouTube, his main platform. He's not just a creator; he's a personality, weaving comedy and excitement into everything he does. While his global ranking sits around #1,157,813, placing him in the top 94% of creators worldwide, it's his genuine connection with his audience that truly sets him apart.

Performance At A Glance

Pocky's audience is HUGE, but growth has slowed recently. While he's seen a slight increase of 0.23% over the past month and 0.94% over the past 90 days, his 7-day growth is flat. He ranks in the top 92% of creators in Japan and top 94% for Japanese-speaking creators. His fans are super engaged, with an average engagement rate of 9.90% – that's really impressive! CreatorDB gives him a score of 87/100, indicating that he's doing a fantastic job overall. This means his content strategy and execution are generally very strong.

What They Create

Pocky's content is a delightful mix of gaming videos, shorts, Instagram posts, and even TikToks! He dives into a variety of games, from indie titles to horror adventures, often adding his own comedic spin. Recently, he's been exploring some intriguing themes. One video, "とあるフリマサイトの闇を暴くために「謎の出品物」を実際に購入してみたら・・・" (Trying to Uncover the Darkness of a Flea Market Site by Actually Buying "Mysterious Items"...), where he buys mysterious items from a flea market, has garnered over 156,000 views. Another popular video, "Find your next home on the popular real estate website [Yuhi Real Estate]", showing him exploring a real estate website, has captured the attention of over 173,000 viewers. What makes Pocky's content stand out is his ability to blend humor and intrigue, making even the most mundane topics entertaining.

Why They're Great & Where They Can Grow

Pocky excels at creating engaging content, connecting with his audience through humor, and exploring trending topics. He’s also great at maintaining a consistent posting schedule. An exciting opportunity for Pocky could be experimenting more with collaborative content, partnering with other Japanese creators to reach new audiences. Also, considering the slight slowdown in growth, analyzing which content performs best and focusing on those types could be beneficial.

Bottom Line

For brands looking to collaborate with a popular Japanese creator, Pocky offers a unique and engaging platform to reach a broad audience. For Pocky, continuing to experiment with new content formats and collaborations could help to reignite growth and solidify his position as a top creator.