Saregama Tamil

Overview

Saregama Tamil is a powerhouse in the Tamil music scene, bringing the vibrant sounds of Kollywood and beyond to a massive audience! With a YouTube channel boasting over 11.7 million subscribers, they're a go-to destination for everything from classic hits to the latest movie soundtracks. While their global ranking is around #604,066, placing them in the top 97% of creators, their influence in the Tamil-speaking world is undeniable. They're not just a channel; they're a cultural hub, connecting fans with the music they love.

Performance At A Glance

Saregama Tamil has a gigantic fanbase, but it looks like their growth has slowed down a bit recently, showing a slight dip of -0.03% in the last month. However, looking at the bigger picture, they've still seen a solid 3.46% increase in followers over the past 90 days. Their engaged audience is also a huge plus – with an average engagement rate of 5.79%, their fans are super engaged with their content! CreatorDB gives them a score of 73/100, showing that they're doing a great job overall. Despite that, their rankings in India (#591) and among Tamil-language channels (#11) show there's still room to climb!

What They Create

Saregama Tamil specializes in delivering a constant stream of musical content. They primarily focus on full-length music videos and songs from Kollywood films, but they also dabble in YouTube Shorts, Instagram Reels, and even TikTok videos. A recent release, "Adi Alaye - Video Song | Parasakthi | Sivakarthikeyan | Sreeleela | Sudha Kongara | G.V. Prakash" is a great example of their bread and butter – a popular song from a much-anticipated movie, racking up nearly 400K views. Their content stands out because they have access to a massive library of music and often get early access to new releases, making them a premiere destination for Tamil music lovers.

Why They're Great & Where They Can Grow

Saregama Tamil excels at leveraging its established brand and extensive music library to consistently deliver high-quality content. Their high engagement rate demonstrates a strong connection with their audience. They're also great at staying current with new releases. One exciting opportunity they could explore is interactive content, like live Q&As with artists or behind-the-scenes looks at music video production. Another idea would be to create more short-form content on platforms like TikTok to target younger audiences.

Bottom Line

For brands looking to tap into the Tamil-speaking market, Saregama Tamil offers a massive and engaged audience. For Saregama Tamil themselves, focusing on diversifying content formats and exploring interactive elements could be key to reigniting growth and further solidifying their position as the leading Tamil music channel.