METRO TV

Overview

METRO TV is a major news and media outlet from Indonesia, delivering content in Indonesian. With a massive following of over 22 million across YouTube, Instagram, and TikTok, they're a go-to source for news, politics, and even a little sports coverage. While their primary focus is on YouTube, they're experimenting with shorter formats on Instagram and TikTok. Their strong presence has earned them a global ranking around #19,902, making them a significant voice in Indonesian media.

Performance At A Glance

METRO TV has a substantial audience, though their growth is currently modest. They've seen a 0.47% increase in followers over the last 30 days, and a 2.37% bump in the last 90 days. They hold a solid position in their country, ranking around #1,242 in Indonesia. Their average engagement rate sits at 1.55%, which means their fans are pretty engaged with their content! Their CreatorDB score is 58/100, suggesting there's room to optimize their content strategy for even better performance.

What They Create

METRO TV dishes out a mix of news and political analysis, interspersed with some sports coverage. They primarily use video format on Youtube, but are starting to dabble with shorter videos on Instagram and TikTok. Recently, they've covered topics ranging from the geopolitical implications of a potential Trump effect to highlighting the inspiring Indonesian Amputee National Team's match against Spain. They also provide global news updates, like a segment on the anniversary of the Siege of Leningrad. What sets them apart is their ability to blend serious news with engaging human interest stories, catering to a broad audience.

Why They're Great & Where They Can Grow

METRO TV excels at delivering timely news and political commentary, establishing a strong presence in the Indonesian media landscape. Their reach is impressive, allowing them to inform and engage a massive audience. They also do a solid job covering a range of topics, from international events to local sports.

Looking ahead, METRO TV could explore optimizing their TikTok and Instagram content to better suit those platforms' audiences. Think shorter, snappier news clips and behind-the-scenes content. Also, focusing on optimizing video titles and descriptions for SEO could significantly boost their views on YouTube.

Bottom Line

For brands looking to connect with a large, engaged Indonesian audience, METRO TV is a solid partner. For METRO TV, focusing on platform-specific content strategies and boosting their SEO could unlock even greater growth and engagement.