Paulinho e Toquinho

Overview

Paulinho e Toquinho are capturing hearts worldwide with their playful adventures! Primarily on YouTube, this dynamic duo creates engaging content perfect for kids, often featuring toys, games, and imaginative scenarios. With over 7.2 million followers, they've built a massive audience and are ranked in the top 96% of creators globally, making them a significant presence in the family entertainment space. Their content is a delightful mix of fun and learning, appealing to young viewers and parents alike.

Performance At A Glance

While Paulinho e Toquinho boast a huge fanbase, their growth has plateaued a bit recently. Their audience size is impressive, but the negative growth percentages in the last 90 days, 30 days, and 7 days indicate a need to re-evaluate growth strategies. They're doing really well in their country (Taiwan) ranking in the top 89% of creators. Their fans are super engaged with their content, rocking an average engagement rate of 3.33%! This is a strong indicator that their audience really loves what they're putting out. Their CreatorDB score of 93/100 is fantastic! It means they're doing nearly everything right when it comes to content quality and audience connection.

What They Create

Paulinho e Toquinho specialize in creating vibrant and engaging videos perfect for young children. They primarily focus on YouTube videos, with a handful of YouTube Shorts, Instagram posts, and Reels sprinkled in. Their content revolves around play, often showcasing toys like Lego City sets, robots, and even trains! One of their recent videos, "BRINCADEIRA NA PISCINA - Guerra com Boias GIGANTES!" (Playing in the Pool - War with Giant Floats!), racked up over 132,000 views and shows their knack for creating exciting, relatable scenarios for kids. Another video, "PAULINHO e TOQUINHO Brincam na CIDADE LEGO com Dinossauros, Estação de Bombeiros, Mina de Ouro" (Paulinho and Toquinho play in LEGO CITY with Dinosaurs, Fire Station, Gold Mine), featuring a popular toy brand, earned an impressive 168,000 views! Their content stands out because it's visually appealing, features familiar toys, and taps into the imagination of children.

Why They're Great & Where They Can Grow

Paulinho e Toquinho excel at creating engaging content for children, fostering high engagement rates, and leveraging popular toy brands effectively. One exciting opportunity they could explore is collaborating with other family-friendly creators to reach new audiences. Another idea is to experiment more with YouTube Shorts to boost visibility and capture shorter attention spans.

Bottom Line

For brands targeting young children and families, Paulinho e Toquinho are a fantastic partner! For Paulinho e Toquinho, focusing on consistent content uploads and exploring collaborations could revitalize growth. Diversifying content formats, especially leaning into YouTube Shorts, could also be a great move.