Overview

Larry Lawton isn't your average content creator. A former jewel thief who spent time in prison, he now uses his experiences to educate and entertain a massive audience of over 2 million followers across YouTube, Instagram, and TikTok. Larry's YouTube channel is his main stage, where he shares insights into the criminal justice system, prison life, and his own personal transformation. While his global ranking sits around #870,080, his unique story and perspective give him a powerful voice that resonates with viewers seeking authentic and often shocking content.

Performance At A Glance

While Larry's reach is impressive, recent growth has been a bit sluggish, showing a slight decrease over the past month and even longer periods. However, his audience remains highly engaged, with an average engagement rate of 2.53%. This means that even though his follower count isn't skyrocketing right now, his fans are super engaged with his content, liking, commenting, and sharing his stories. His CreatorDB score of 77/100 is solid, indicating consistent content quality and audience connection.

What They Create

Larry's content is a fascinating mix of entertainment, news & politics (related to crime), and public figure insights. He primarily creates YouTube videos and Shorts, but also dabbles in Instagram posts and Reels and TikTok videos. He shares stories and insights from his time in prison, offering a raw and unfiltered look at a world most people only see in movies.

For example, one of his recent videos, "Small Prison Beef Turns Deadly," garnered over 6,000 views and a whopping 11% engagement rate, indicating that his audience is captivated by these gripping narratives. Even his shorter-form content, like the Short "Starting 2026 doing what I love. #LarryLawtonJewelThief #2026 #prisonlife," generates significant interest, hinting at an audience eager to see what's next for Larry. He also touches on DIY topics.

Why They're Great & Where They Can Grow

Larry's authenticity is his superpower. He's lived a life few can imagine, and his willingness to share his experiences makes him incredibly compelling. He's also great at storytelling, drawing viewers into his world with vivid details and emotional honesty.

An exciting opportunity could be to expand his content beyond prison stories and delve deeper into his post-prison life, showcasing his transformation and offering advice on rehabilitation and second chances. Partnering with organizations focused on criminal justice reform could also amplify his message and reach a wider audience.

Bottom Line

For brands looking to connect with a unique and engaged audience, Larry Lawton offers a compelling partnership opportunity. For Larry, focusing on consistent uploads and experimenting with new content formats could help reignite growth and further solidify his position as a leading voice in the true crime and social commentary space.