Overview

DD RECORDS is a verified music powerhouse from Kazakhstan, singing in Russian and captivating audiences worldwide. They're not just a record label; they're a cultural force, crafting original music and stunning music videos that resonate with millions. Boasting over 2.3 million followers, DD RECORDS brings a unique blend of Kazakh culture and modern music to the YouTube stage and beyond, currently holding a global rank of #764,948.

Performance At A Glance

DD RECORDS has a massive and dedicated following. They’re experiencing a steady growth of 0.42% over the past month, and 1.32% over the past 90 days, despite a slight dip in the last week. They’re in the top 95% of creators globally, top 89% in Kazakhstan, and top 88% of Russian-language creators. Their fans are super engaged with their content, showing an average engagement rate of 6.45% – that's a lot of love! CreatorDB gives them a solid score of 67/100, indicating strong performance and potential for even more growth.

What They Create

DD RECORDS primarily creates music videos and shorts on YouTube, with a smaller presence on Instagram. Their content spans music, people & blogs, and behind-the-scenes looks at their music production studio. For example, their recent release "Аль Nasr, Rafa - Ауылдың баласы (Official video music)" offers a glimpse into Kazakh culture with catchy beats. Another recent video, "Alina Gerc, Jazzdauren, Rafa - Оралым (Official Music Video)", showcases their collaborative spirit and unique sound. The combination of high-quality music production and visually appealing videos is what makes their content so captivating.

Why They're Great & Where They Can Grow

DD RECORDS excels at creating high-quality music videos, fostering collaborations with talented artists, and tapping into cultural themes that resonate with their audience. They are also great at maintaining a high engagement rate with their audience, proving they are not only growing, but retaining loyal fans. A fantastic opportunity for them would be to leverage Instagram more actively with behind-the-scenes content, snippets of upcoming releases, and engaging with fans in the comments. They could also experiment more with live streams and Q&A sessions on YouTube to deepen their connection with their community.

Bottom Line

For brands looking to tap into a vibrant and engaged audience in Kazakhstan and beyond, DD RECORDS is a fantastic partner. DD Records could level up their game by focusing on targeted SEO for their YouTube videos using relevant keywords in Russian and Kazakh languages, and cross-promoting their content more actively across all platforms.