Overview

Red Knight is a verified content creator based in Hong Kong, captivating a massive audience of over 6.2 million followers across YouTube, Instagram, and TikTok. While their main stage is YouTube, Red Knight brings a unique blend of comedy and DIY how-to-style content, focusing on shopping and retail themes. Their global ranking places them in the top 93% of creators (#1,329,789), making them a notable voice in the digital landscape. They've carved a niche for themselves with creative challenges and engaging visuals.

Performance At A Glance

Red Knight's audience is huge, but it's worth noting that their growth has slowed a bit recently, showing a slight dip of -0.26% over the last 30 days. However, they're still holding strong! Globally, they're doing really well, and in Hong Kong, they're practically a local celebrity, ranking at #27. Their fans are pretty engaged, with an average engagement rate of 1.23% across their content. CreatorDB gives them a score of 61/100, indicating there's room for improvement but also acknowledging their established presence.

What They Create

Red Knight is all about fun and creativity! They primarily create YouTube videos and Shorts, with a smaller presence on Instagram and TikTok. You'll find a mix of comedy skits, DIY projects, and shopping-related challenges. Looking at their recent content, the "100 Ropes, 1 Key: Can You Escape?" series has been getting some attention, especially the longer video version, showing that their audience enjoys the escape-room concept. Another standout is the "Build-a-Car Challenge! First to the Finish Wins 🚗🔥" short, proving that people love a good race. Their content stands out because it's visually engaging and often involves a fun, competitive element.

Why They're Great & Where They Can Grow

Red Knight shines with their creative challenge concepts and consistent output on YouTube. Their visual storytelling skills are also strong, drawing viewers into each video. To boost their growth, they could experiment with more collaborative content to reach new audiences. Also, focusing on optimizing their Shorts for better discoverability could significantly increase their reach on YouTube.

Bottom Line

For brands, Red Knight offers access to a large and relatively engaged audience, perfect for showcasing products in a fun and creative way. For Red Knight, doubling down on Shorts optimization and exploring collaborations are key ways to revitalize growth and further solidify their position in the content creator world.