Restoration

Overview

Restoration is a YouTube and Instagram creator who brings old, forgotten machines back to life! They've carved out a unique niche by showcasing the incredible transformations of vintage cars, heavy machinery, and even tech gadgets. With a strong presence on YouTube and a growing following on Instagram, Restoration has amassed over 1.6 million followers and a global ranking that places them in the top 7% of creators worldwide. They’re breathing new life into the past, one restored item at a time.

Performance At A Glance

While Restoration boasts a massive following of over 1.6 million, their growth has been relatively flat recently. Over the last 90 days, they've seen a modest increase of 0.70%. Globally, they rank in the top 93% of creators, and within the US, their rank is in the top 92%. The good news? Their fans are super engaged with their content! Restoration enjoys a healthy average engagement rate of 2.21%, and their videos typically pull in around 158,596 views. Their CreatorDB score of 85/100 signals a solid overall performance, showing they're doing a lot right!

What They Create

Restoration is all about, well, restoration! They primarily create videos for YouTube, showcasing the meticulous process of restoring everything from classic cars to antique machinery. You'll also find shorter, engaging content on YouTube Shorts and Instagram Reels. A recent video, "Restoration Abandoned McLaren F1 Formula Car - Full Rebuild", racked up over 161,000 views, highlighting the audience's fascination with high-performance vehicle transformations. What sets Restoration apart is their attention to detail and the satisfying before-and-after reveals that keep viewers hooked. The combination of vintage appeal, technical skill, and visual storytelling is a winning formula.

Why They're Great & Where They Can Grow

Restoration shines in a few key areas. First, their niche is incredibly specific and captivating. Second, their restoration skills are undeniable, showcasing expertise that builds trust with their audience. Third, their content is visually appealing and satisfying, offering a sense of accomplishment to viewers.

To boost growth, Restoration could explore collaborations with other creators in related fields like automotive detailing or vintage tech reviews. They could also experiment with longer-form documentaries on specific restoration projects for a deeper dive into the process.

Bottom Line

For brands, Restoration offers a unique opportunity to reach a highly engaged audience interested in automotive, DIY, and vintage technology. For Restoration, focusing on collaborations and experimenting with different content formats could be the key to unlocking even more growth and solidifying their position as a leader in the restoration niche.