Overview

Essential Craftsman is your go-to expert for all things construction, DIY, and engineering! With a strong focus on YouTube, this creator breaks down complex topics like renovation, woodworking, and tool usage into easy-to-understand and engaging content. They've built a dedicated following of over 1.8 million subscribers who trust their expertise and appreciate their practical approach. While their global and country rankings are in the top 88% (around #2,181,955 globally and #308,292 in the USA), their influence and impact within their niche are undeniable. They bring a wealth of knowledge and a passion for craftsmanship that shines through in every video.

Performance At A Glance

Essential Craftsman is doing great! Their YouTube channel is their powerhouse, and while their growth has been steady, they've seen a solid 6.66% increase in followers over the last 90 days. Their fans are super engaged with their content, averaging an impressive 3.93% engagement rate, which translates to over 217,000 views per video. CreatorDB gives them a score of 81/100, meaning they're a high-quality creator with strong audience connection and consistent content! This score reflects their overall performance and potential for continued success.

What They Create

Essential Craftsman creates a diverse range of content, primarily focusing on YouTube videos and shorts, with a smaller presence on Instagram and TikTok. You'll find in-depth tutorials, project updates, and vlogs covering topics from renovation and woodworking to tool reviews and DIY projects. One recent video, "I Never Thought We’d Use an Excavator For This", garnered over 76,000 views and shows their ability to tackle unique and interesting construction challenges. Another standout is their series on building a shipping container office, showcasing their expertise in larger-scale construction projects. What makes their content stand out is their clear explanations, high-quality production, and commitment to sharing practical knowledge.

Why They're Great & Where They Can Grow

Essential Craftsman excels at providing valuable, educational content within the construction and DIY space. They're also fantastic at building a strong connection with their audience through consistent uploads and engaging storytelling. Another strength is their ability to break down complex topics into manageable, easy-to-understand segments. An exciting opportunity for them could be expanding their presence on TikTok and Instagram Reels with shorter, more visually driven content to reach a wider audience. Exploring collaborations with other creators in related fields could also boost their reach and introduce them to new viewers.

Bottom Line

For brands looking to partner with a knowledgeable and trustworthy creator in the construction and DIY niche, Essential Craftsman is an excellent choice. For the creator themselves, focusing on short-form content and collaborations could be a great way to further expand their audience and solidify their position as a leading voice in the industry.