Bruna Malheiros

Overview

Bruna Malheiros is a Brazilian beauty guru captivating a massive audience with her makeup tutorials, skincare tips, and lifestyle content. Primarily shining on YouTube, Bruna shares her expertise in Portuguese, connecting deeply with viewers in Brazil and beyond. With over 4.3 million followers across platforms, she's built a dedicated community that values her accessible approach to beauty. While ranked within the top 96% of creators globally (at #693,528), Bruna has carved out a significant space within the Brazilian and Portuguese-speaking creator landscapes.

Performance At A Glance

Bruna's audience is huge, but her growth has been slightly negative in recent months, showing a dip of -0.11% over the last 30 days. However, looking back further, she's seen a slight growth of 0.17% over the past 90 days, suggesting that her audience is still expanding overall. She's ranked in the top 94% of creators in Brazil and the top 95% of Portuguese-speaking creators. Her fans are super engaged with her content, with an average engagement rate of 5.09%. CreatorDB gives her a score of 68/100, indicating solid overall performance with room to grow.

What They Create

Bruna creates a mix of long-form YouTube videos, snappy YouTube Shorts, engaging Instagram posts and Reels, and trendy TikTok videos. Her content focuses on beauty, specifically makeup and skincare, often with a "how-to" angle that makes it easy for viewers to follow along. One of her most popular recent Shorts, "Silver Christmas makeup for dark skin!", racked up over 171,000 views, proving her ability to create viral, visually appealing content. She also creates dedicated videos for specific needs, such as "Makeup for people who wear glasses." These videos show Bruna’s commitment to accessible and inclusive beauty.

Why They're Great & Where They Can Grow

Bruna excels at creating highly engaging beauty tutorials, especially on YouTube Shorts. Her ability to connect with her Portuguese-speaking audience is a major strength, as is her focus on practical, accessible beauty advice.

An exciting opportunity for Bruna could be to focus on growing her audience on YouTube through increased content consistency. She could also explore collaborations with other creators in the beauty space to reach new audiences.

Bottom Line

Bruna Malheiros is a great creator for brands looking to connect with a large, engaged Portuguese-speaking audience interested in beauty and lifestyle. For Bruna, focusing on consistent YouTube uploads and strategic collaborations could be key to boosting growth and solidifying her position in the creator landscape.