Anitta

Overview

Anitta, the Brazilian superstar, is a force to be reckoned with! This verified creator captivates millions with her music and vibrant personality, primarily on TikTok, where she reigns supreme. With a massive following of over 42 million fans, she's carved a niche for herself by sharing snippets of her life, music videos, and dance crazes. While sitting at the top 99% of all global creators ranked at #217,018, her influence is undeniable, especially in Brazil, where she holds the 15th spot!

Performance At A Glance

Anitta's audience is HUGE, but her growth has plateaued recently, remaining relatively stable over the past month. While a 0.23% growth in 90 days is good, there's room to improve! She shines in Brazil, consistently ranking high. Her fans are pretty engaged, too. An average engagement rate of 2.34% shows they're not just passively scrolling – they're liking, commenting, and sharing! CreatorDB gives her an 81/100, meaning she's killing it with her overall content strategy and performance.

What They Create

Anitta's content is a mix of music, dance, and glimpses into her glamorous life. She uses every tool at her disposal, from YouTube videos and Shorts to Instagram posts and TikToks. Her TikTok is mostly comprised of short music clips, dance challenges, and behind-the-scenes moments. One recent TikTok Short, "Belém, obrigada por ensaiar comigo ❤️‍🔥," showcasing her tour rehearsals, generated a really strong 4.20% engagement rate, proving that authentic, behind-the-scenes content resonates. Another short, "Já pegaram a dança de Gostosin? ✨" encourages fan interaction and participation, leveraging her music to create viral dance trends.

Why They're Great & Where They Can Grow

Anitta excels at leveraging trending sounds and creating catchy dance challenges that go viral. She's also fantastic at promoting her music releases across multiple platforms, creating a cohesive brand experience. To boost growth and engagement, Anitta could lean further into interactive content, like Q&As or live streams on TikTok, and collaborate more frequently with other popular TikTokers, especially those with audiences outside of Brazil.

Bottom Line

For brands looking for a powerhouse influencer, Anitta is a fantastic choice, especially for campaigns targeting a young, engaged audience in Brazil and beyond. Anitta could also consider translating some of her content into English to tap into a wider global audience.