Kane Brown

Overview

Kane Brown is a chart-topping country music star making waves on YouTube, where he boasts a massive following of nearly 3.9 million subscribers. Beyond just releasing official music videos, Kane offers fans a glimpse into his life, showcasing his personality and connecting with them on a deeper level. While ranking at #406,380 globally reflects the immense competition, his presence is strong, especially within the US country music scene. He's not just a singer; he's a brand, and his YouTube channel is a key part of that.

Performance At A Glance

Kane Brown's YouTube channel is a well-established hub for his fans. While his growth has been relatively stable recently, with a 0.52% increase over the last 90 days, his existing audience is highly engaged. His fans are super engaged, with an average engagement rate of 4.90% on his videos, which is excellent! His average views hover around 250,000, showing he consistently reaches a large audience. His CreatorDB score of 95/100 is fantastic, indicating a strong and well-managed online presence and consistent content quality.

What They Create

Kane's content primarily revolves around his music, featuring official music videos, original songs, and behind-the-scenes glimpses. He also uses YouTube Shorts effectively, creating shorter, more engaging content. A recent standout short, "Y’all better get ready for this series 😂," racked up over 1.4 million views, proving his ability to capture attention with quick, relatable snippets. His content stands out because it blends his professional music career with personal moments, making him relatable and authentic to his fanbase. He also creatively incorporates partnerships, like his Coleman collaboration, into his short-form content.

Why They're Great & Where They Can Grow

Kane excels at connecting with his audience through authentic content and leveraging his music career to create engaging videos. He's also great at using YouTube shorts to keep his audience engaged between longer video releases. Opportunities for growth could include expanding his gaming content to attract a different audience subset, or doing more collaborations with other creators in the country music space to broaden his reach.

Bottom Line

For brands looking to partner with a successful and authentic country music artist, Kane Brown is a fantastic choice. For Kane himself, further diversifying his content and exploring new collaboration opportunities could help him reach new audiences and continue to grow his already impressive platform.