Carly Rae Jepsen

Overview

Carly Rae Jepsen! We all know and love her for her catchy pop anthems and infectious energy. This queen of pop has carved out a solid space for herself online, particularly on YouTube, where she shares music videos, lyric videos, and behind-the-scenes content with her 7.5 million+ followers. While she's a global presence, ranking in the top 98% of creators worldwide, her true strength lies in connecting with fans through her music and relatable personality.

Performance At A Glance

Carly Rae Jepsen boasts a dedicated fanbase, even if her follower growth has been slightly stagnant recently. She's holding steady with a 0% growth rate over the last 7 days, and a modest 0.4% growth over the last 90. Her global ranking is solid, placing her in the top 98% of creators. What's truly impressive is how engaged her fans are! With an average engagement rate of 3.76%, they're clearly listening and interacting with her content. Her CreatorDB score of 73/100 shows that she's doing a great job overall, but there's always room to level up!

What They Create

Carly Rae Jepsen's content is all about the music! On YouTube, you'll find a mix of official music videos, lyric videos, and audio releases. She also experiments with shorter formats on YouTube Shorts, Instagram Reels, and TikTok. A recent example is the "Carly Rae Jepsen - Guardian Angel (Lyric Video)," which has garnered over 14,000 views and a solid engagement rate, showcasing her ability to connect with fans through visual representations of her music. She also shares fun content on TikTok and Instagram, often related to her music releases or just snippets of her life. What makes her content stand out is its authenticity and focus on music, allowing her personality to shine through.

Why They're Great & Where They Can Grow

Carly Rae Jepsen excels at creating catchy, relatable pop music that resonates with a broad audience. Her consistent output of high-quality audio and video content keeps her fans engaged. She's also great at diversifying content across multiple platforms.

To boost her growth, Carly could explore more interactive content, like live Q&As or behind-the-scenes glimpses into her creative process. Collaborating with other creators, particularly on TikTok, could also expose her to new audiences.

Bottom Line

For brands looking for a genuine and engaging music creator, Carly Rae Jepsen is a great choice. Her dedicated fanbase and consistent content make her a reliable partner. For Carly herself, leaning into more interactive content and collaborations could be the key to unlocking even greater growth and engagement.