SMALLROOM

Overview

SMALLROOM is a Thai music label and entertainment hub making waves online! Primarily known for their YouTube channel, they've cultivated a loyal following of over 2.6 million subscribers. They're not just creating content; they're building a community around original music and a peek into their world. While their global ranking sits around #1,676,433, placing them in the top 91%, their strong presence within Thailand and the Thai-speaking community shows a dedicated fanbase. They're a verified creator, lending credibility and authority to their brand.

Performance At A Glance

SMALLROOM boasts a substantial audience, but recent growth has been relatively slow. While they've seen a 1.34% increase over the last 90 days, the past week has been flat. They rank well within Thailand and for Thai-language content, indicating a strong local connection. Their average engagement rate of 3.44% is solid, suggesting their fans are super engaged with what they're putting out. With a CreatorDB score of 92/100, SMALLROOM is recognized for its quality content and strong performance, a testament to their consistent output and fanbase.

What They Create

SMALLROOM is all about music and entertainment! They primarily create music-related content, including original songs, behind-the-scenes glimpses, and artist spotlights. They use a mix of formats, from full-length YouTube videos to quick, engaging YouTube Shorts, and even dabble in Instagram posts and reels as well as TikTok videos. Recent content includes shorts promoting new songs from Rattana, like "ดื้อ" and "แล้วจะนัดกันยังไง". While these shorts have relatively lower views and engagement, their video "1 มกราคม 2569" shows a higher engagement rate, demonstrating the potential of their short-form content when it resonates with their audience. Their content stands out because it offers a blend of original music and personal glimpses into the artists and the label itself.

Why They're Great & Where They Can Grow

SMALLROOM excels at creating original music and fostering a community around their artists. Their consistent content output and high CreatorDB score showcase their dedication to quality. They also have a strong local presence and engagement rate.

One exciting opportunity would be to explore collaborations with other Thai creators or artists to cross-promote and reach new audiences. Another avenue for growth is to optimize their YouTube Shorts strategy, perhaps by focusing on trending sounds or challenges to increase visibility and engagement.

Bottom Line

Brands looking to tap into the Thai music scene should definitely consider partnering with SMALLROOM. For SMALLROOM, focusing on trending topics and collaborations could be a great way to boost growth and expand their reach!