Fall Out Boy

Overview

Fall Out Boy! The kings of emo-pop-punk are still rocking the digital world. With a massive following of over 10 million across YouTube, Instagram, and TikTok, they've cemented their place as a legendary band. While their global ranking sits in the top 98% at #354,244, their consistent output and recognizable brand keep them relevant in a constantly evolving music landscape. Their YouTube channel is the main stage, showcasing everything from official music videos to behind-the-scenes glimpses into the band's life.

Performance At A Glance

Fall Out Boy's fanbase is huge and still growing, although at a slower pace of 0.17% over the last 30 days. While growth might be gradual, their fans are super engaged with their content, boasting an impressive average engagement rate of 7.29%! This means people aren't just passively watching; they're liking, commenting, and sharing. Their CreatorDB score is a solid 90/100, indicating they're doing a fantastic job of creating quality content and connecting with their audience.

What They Create

Fall Out Boy delivers a mix of music videos, vlogs, and short-form content across platforms. They've uploaded 166 long-form videos and 113 Shorts to YouTube, plus posts and Reels on Instagram and TikTok. One recent example of connecting with their audience is the short celebrating "17 years with Folie à Deux ❤️🐻," which generated a strong 11.43% engagement rate. While some of their music videos get tons of views, even instrumental versions, like "Sugar, We're Goin Down (Instrumental)" pull in solid engagement, showing the depth of their fanbase. Their content stands out because it's authentic, nostalgic, and consistently reflects their unique brand.

Why They're Great & Where They Can Grow

Fall Out Boy excels at leveraging nostalgia, creating high-quality music videos, and maintaining a consistent brand identity across platforms. A great opportunity for them would be to experiment more with interactive content on TikTok, perhaps challenges using their music, to boost engagement. Another could be to lean into behind-the-scenes content, giving fans an even closer look at the band's creative process.

Bottom Line

For brands looking to partner with an established musical act with a dedicated fanbase, Fall Out Boy is a great choice. For the band, focusing on boosting TikTok engagement and creating even more personal, behind-the-scenes content could take their social media game to the next level.