Ha*Ash

Overview

HaAsh, the dynamic sister duo, are a powerhouse in the Latin music scene, captivating millions with their heartfelt lyrics and infectious pop melodies. With a massive following of over 16 million fans primarily on YouTube, they've carved a significant space in the world of Spanish-language music. While sitting comfortably within the top 100% of creators globally, holding a rank of #11,729, HaAsh continues to connect with audiences worldwide through their music videos, live performances, and glimpses into their personal lives. They are a verified brand with a strong presence in the music industry.

Performance At A Glance

While Ha*Ash boasts a substantial fanbase, their growth rate has seen a slight dip recently, showing a -0.03% decrease over the last 30 days. However, their global, country (USA), and language (Spanish) rankings still place them in the top tier of creators. Their fans are super engaged with their content, reflected in a solid average engagement rate of 2.74%. CreatorDB gives them a score of 48/100, which means there's room to optimize their strategy and boost their overall performance.

What They Create

Ha*Ash's content primarily revolves around their music. On YouTube, you'll find a treasure trove of official music videos, live performances, lyric videos, and behind-the-scenes glimpses. They've also embraced YouTube Shorts to share shorter, more casual content, including fun "Expectativa vs Realidad" (Expectation vs Reality) snippets and heartfelt messages to their fans. Recently, their short celebrating over 120 shows across 14 countries really resonated with their audience, racking up over 16,000 views and a strong 6.37% engagement rate. Their content stands out because it's authentic, relatable, and deeply connected to their music.

Why They're Great & Where They Can Grow

Ha*Ash excels at creating emotionally resonant music that speaks to their audience. They're also great at leveraging YouTube Shorts to share fun and personal moments. Finally, their consistent posting schedule keeps their fans engaged. An exciting opportunity for them would be to explore collaborations with other popular Latin artists to reach new audiences. They could also experiment with interactive content like Q&As or behind-the-scenes looks at their songwriting process to further deepen their connection with fans.

Bottom Line

For brands looking to partner with authentic and influential voices in the Latin music scene, HaAsh is a fantastic choice. For HaAsh themselves, focusing on boosting engagement with more interactive content and actively seeking out collaborations could be the key to unlocking even greater growth.