Tasha Cobbs Leonard

Overview

Tasha Cobbs Leonard is a powerhouse vocalist, a Grammy-winning gospel artist who brings a message of faith and inspiration to millions. Primarily known for her impactful presence on YouTube, Tasha shares her music, behind-the-scenes glimpses, and powerful messages with a devoted following of over 6.2 million people. While her global ranking places her in the top 98% of creators at #385,763, it's her authentic connection with her audience that truly sets her apart. She's not just a musician; she's a beacon of hope for many.

Performance At A Glance

Tasha's reach is massive, but her growth has seen a slight dip recently. While her 90-day growth shows a positive trend of 0.73%, the last month and week have seen small decreases, around -0.02% and -0.01% respectively. She ranks within the top 98% of creators in the USA (#51,461) and for English-speaking creators (#138,018). Her fans are super engaged with her content, boasting an average engagement rate of 3.66%, which is solid! CreatorDB gives her a score of 70/100, indicating strong potential and performance, but also room for optimization.

What They Create

Tasha's content is a blend of powerful music performances, intimate vlogs, and inspiring messages. She utilizes various formats, including YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos. One of her most successful recent videos features a performance with John Legend on Jimmy Kimmel Live! of their song "Church," racking up over 221,000 views. Another engaging piece is a video titled "LEVEL UP‼️‼️‼️", which, despite its shorter form, sees an impressive 8.54% engagement rate. Her content stands out because it's genuine, uplifting, and showcases her incredible vocal talent and unwavering faith.

Why They're Great & Where They Can Grow

Tasha excels at connecting with her audience on a deeply personal level. Her vocal talent is undeniable, and she uses her platform to spread positivity and faith. She's also great at leveraging different content formats to reach a wider audience. An exciting opportunity would be to collaborate with more mainstream artists outside of the gospel genre to broaden her appeal. She could also experiment with more interactive content, like Q&A sessions or behind-the-scenes looks at her creative process.

Bottom Line

For brands looking to align with a powerful and authentic voice, Tasha Cobbs Leonard is a fantastic partner. For Tasha, consider focusing on strategies to reignite growth and perhaps diversifying content to attract new audiences while staying true to her core values.