Schannel

Overview

Schannel is a YouTube powerhouse, bringing a slice of Vietnamese entertainment and humor to nearly 4 million subscribers! Think relatable skits, travel adventures, and a whole lot of Gen Z vibes. While their global ranking sits at a respectable #12,485, it's their unique voice and connection to their Vietnamese audience that truly sets them apart. Schannel isn't just making videos; they're building a community.

Performance At A Glance

Schannel's got a massive fanbase, but lately, their growth has slowed a bit, showing a slight decrease of -0.25% over the last month. While their global and local rankings are solid, there's always room to climb! Their fans are pretty engaged, though, with an average engagement rate of around 1.98%. CreatorDB gives them a score of 47/100, which means there's definitely potential to boost their overall impact and influence.

What They Create

Schannel serves up a delicious mix of longer-form YouTube videos and bite-sized Shorts. They dive into everything from relatable office life to travel escapades and comedic pranks. One recent video, "DÂU HÀO MÔN: Chuẩn bị hành trang phân biệt các loại cá để ăn sơn hào hải vị cho đỡ bỡ ngỡ 🤩," hilariously prepares viewers to navigate fancy seafood dishes. On the Shorts side, a recent clip titled "Schannel đón nhận thông điệp vũ trụ ☀️ #schannel" showcases their quirky and fun personality. The content stands out because it's authentic, reflects Vietnamese culture, and always aims to entertain.

Why They're Great & Where They Can Grow

Schannel shines when it comes to connecting with their Vietnamese audience through humor and relatable content. Their willingness to experiment with both long-form and short-form video formats keeps things fresh. An exciting opportunity for Schannel could be collaborating with other Vietnamese creators to reach new audiences, or even exploring more international collaborations to broaden their appeal.

Bottom Line

For brands looking to tap into the Vietnamese Gen Z market, Schannel is a fantastic partner. For Schannel, focusing on interactive content like polls or Q&As could give their engagement a nice boost and reignite growth.