champagnepapi

Overview

Champagnepapi, better known as Drake, is a global icon who needs no introduction. This Canadian superstar has conquered the music world and beyond, solidifying his presence on platforms like YouTube and Instagram. While he’s active on both, Instagram is where he truly shines, connecting with a massive audience of over 173 million followers. Ranked as the #1 creator in Canada and among the top 1000 globally at #937, Drake's influence on pop culture is undeniable, and his content continues to captivate fans worldwide.

Performance At A Glance

Drake's reach is enormous, with a follower count that places him among the elite. However, his account has seen a slight dip in growth lately, with a -0.08% decrease over the last 30 days, though over 90 days growth is positive at 0.12%. Despite this minor fluctuation, his global and country rankings prove his consistent popularity. His engagement rate sits at a solid 2.10%, meaning his fans are super engaged with his posts. Drake's CreatorDB score of 65/100 indicates a strong overall presence, but also highlights opportunities for further growth and optimization.

What They Create

Drake's content spans across various categories, including music, entertainment, and even some how-to & style elements. He utilizes a mix of YouTube videos and shorts, as well as Instagram posts and reels. A recent highlight is the "ICEMAN EPISODE 3 - CUTDOWN" video, which racked up over 737,000 views and boasts a high engagement rate of 5.88%. He also has a series of music videos with PARTYNEXTDOOR, each directed by different talents, providing variety and unique artistic perspectives. Drake's content stands out because it’s authentic, visually appealing, and directly reflects his brand and lifestyle.

Why They're Great & Where They Can Grow

Drake excels at leveraging his celebrity status to create engaging content, collaborating with other artists to keep things fresh, and consistently delivering high-quality music videos and visuals. To boost his growth further, he could explore interactive content like Q&As or behind-the-scenes glimpses into his creative process. Collaborating with smaller creators in the music or lifestyle space could also introduce his brand to new audiences.

Bottom Line

For brands looking to partner with a mega-influencer, Drake offers unparalleled reach and cultural relevance. For Drake himself, experimenting with newer content formats and deepening engagement with his existing fanbase could unlock even greater potential on social media.