Grammy Gold Official

Overview

Grammy Gold Official is a major player in the Thai music scene, boasting a massive following of over 22 million fans across YouTube and Instagram. As a record label, they're not just creating music; they're curating a whole vibe, showcasing artists and giving fans a backstage pass to the world of Thai music. Their main stomping ground is YouTube, where they share everything from official music videos to behind-the-scenes glimpses. With a global ranking in the top 1% of all channels at #245,355, and top 1% within Thailand at #3,003, their influence is undeniable.

Performance At A Glance

Grammy Gold Official has a HUGE audience, and while their growth rate is currently modest (around 0.01% in the last month), they've seen a solid 1.4% bump over the last 90 days, showing consistent, long-term momentum. Their fans are pretty engaged, with an average engagement rate of 0.68% – that means people are actively liking, commenting, and sharing their content. Overall, their CreatorDB score of 84/100 suggests they're doing a fantastic job of creating engaging content and maintaining a strong online presence.

What They Create

Grammy Gold Official serves up a diverse mix of content. They've got 464 full-length YouTube videos and 317 YouTube Shorts, plus a couple of Instagram posts thrown in for good measure. You'll find everything from official music videos and remixes to behind-the-scenes glimpses and even some reaction videos. A recent Shorts video celebrating 100 million views on the track "#แก้บน" (Gae Bon) shows how they celebrate milestones with their fans. Another standout is the teaser for "กุหลาบนอกวาเลนไทน์" (Rose Outside Valentine), a video that generated a high engagement rate, proving their ability to create anticipation for upcoming releases. It's clear that they're masters at using different formats to keep their audience hooked!

Why They're Great & Where They Can Grow

Grammy Gold Official excels at leveraging their existing catalog to create engaging short-form content. Their strong connection to the Thai music scene and their ability to showcase both established and emerging artists is a huge strength. Opportunities for growth could include expanding their Instagram presence with more regular posts and exploring collaborations with other popular creators in the Thai entertainment space. Diving deeper into interactive content, like Q&As with artists or behind-the-scenes livestreams, could also boost engagement.

Bottom Line

For brands looking to tap into the vibrant Thai music scene, Grammy Gold Official is a premier partner. For Grammy Gold Official themselves, focusing on cross-platform promotion and increasing the frequency of Instagram posts could further amplify their reach and deepen their connection with fans.