LowDrow

Overview

LowDrow is making waves on YouTube, bringing a unique spin to music content for a Spanish-speaking audience. Based in Argentina, this verified creator has built a solid following of 1.8 million subscribers with their focus on lyric videos, remixes, and danceable tunes. Reaching the top 1% of all YouTubers globally, ranked at #35,865, LowDrow is a significant voice in the Latin American music scene. Their content clearly resonates, and they've carved out a niche that keeps fans coming back for more.

Performance At A Glance

LowDrow's channel is on a steady climb, with a 1.09% growth in the last 30 days and a whopping 7.78% jump over the past 90 days – that's some serious momentum! Their global ranking puts them in the top 1% of all YouTube channels, and they're also a notable presence in Argentina, ranking at #245. Their fans are pretty engaged, too, with an average engagement rate of 0.76% across their videos. CreatorDB gives them a score of 58/100, suggesting there's room to optimize, but overall, they're doing great!

What They Create

LowDrow specializes in music-related content, primarily lyric videos, remixes, and R&B-inspired tracks. They have a library of over 560 videos and a handful of Shorts. A recent upload of Kali Uchis' "Muévelo" (Letra) is a great example of their style, racking up over 195,000 views. Their content stands out by providing access to lyrics for popular songs and offering a fresh take on popular music. They create content that keeps the music playing and the views coming!

Why They're Great & Where They Can Grow

LowDrow excels at tapping into popular music trends, creating visually appealing lyric videos, and building a loyal Spanish-speaking audience. They're also consistently uploading content, which keeps their channel active and engaging. An exciting opportunity would be to collaborate with up-and-coming Latin artists. Another idea: incorporating more original content, like behind-the-scenes looks at their remixing process, could boost engagement even further.

Bottom Line

For brands looking to connect with a young, music-loving Latin American audience, LowDrow is a fantastic partner. For LowDrow, focusing on collaborations and experimenting with new content formats could take their channel to the next level.