Overview

Keith Urban, the celebrated country music superstar, isn't just filling stadiums; he's also connecting with millions online! Primarily rocking Instagram, where he boasts over 5.7 million followers, Keith shares glimpses into his life on and off stage. His global reach places him in the top 99% of creators worldwide, a testament to his enduring appeal and the universal language of music. From heartfelt performances to behind-the-scenes peeks, Keith keeps his fans feeling like they're right there with him.

Performance At A Glance

Keith's got a massive and dedicated fanbase! While his growth rate is steady, with a 0.13% increase in followers over the last 30 days, maintaining this momentum is key. He ranks in the top 99% of creators globally and within the USA, showing his broad appeal. What's really impressive is his average engagement rate of 2.93% – that means his fans are super engaged with his content! CreatorDB gives him a score of 89/100, indicating strong overall performance across his online presence.

What They Create

Keith's content is all about music, music, music! He shares a mix of live performance clips, official audio releases, and personal moments across YouTube, Instagram, and TikTok. He uses various formats, including longer YouTube videos, Instagram posts and Reels, and short, engaging TikToks. One recent highlight is his "Keith Urban - You Get What You Give (New Year's Eve Live: Nashville's Big Bash 2025)" video, which racked up over 46,000 views and a strong 3.05% engagement rate, showing his fans love seeing him perform live! His "Heart Like A Hometown" official audio release also had a strong engagement rate of 4.35%, proving that his fans love his music, old and new. What makes his content special is the authenticity and passion he brings to every post, whether it's a polished performance or a casual backstage moment.

Why They're Great & Where They Can Grow

Keith excels at bringing his live performances to his online audience, creating a personal connection with fans, and consistently releasing new music. He could explore more interactive content, like Q&A sessions or behind-the-scenes stories, to boost engagement even further. Collaborating with up-and-coming artists could also introduce his music to a whole new audience.

Bottom Line

For brands, Keith Urban offers a fantastic opportunity to reach a large and engaged audience of music lovers. For Keith himself, focusing on interactive content and collaborations could take his online presence to the next level.