Calvin Harris

Overview

Calvin Harris, the internationally renowned DJ and music producer, continues to command attention across social media, boasting an impressive 32.7 million followers. Primarily focused on his YouTube channel, Calvin Harris shares his music magic with the world. While holding a global ranking of #99,142, he is a significant presence in the music scene, delivering a consistent stream of engaging content to his dedicated fanbase. He is especially popular in Spain, where he lives, ranking in the top 98% of all creators.

Performance At A Glance

Calvin Harris has a massive audience, but his growth is currently slow, hovering around 0.01% monthly. While growth has been slow in the recent weeks, in the last 90 days, he's seen a slight uptick of 0.26%. He's a global player, but his ranking in Spain is particularly strong. Fans are super engaged with his content, with an average engagement rate of 3.87%. His CreatorDB score is a solid 88/100, showing he's doing a great job overall in terms of content quality and audience interaction.

What They Create

Calvin Harris is all about the music! He primarily shares music videos and audio tracks on YouTube, along with glimpses into his life on Instagram and TikTok. He uses a mix of long-form videos, YouTube Shorts, Instagram Reels, and TikTok videos to connect with fans. A recent focus has been on remixes of his track "Ocean" with Jessie Reyez. For example, the "Ocean (Marlon Hoffstadt Remix - Official Audio)" has racked up over 87,000 views. These remixes showcase his willingness to collaborate and experiment with different sounds, keeping his content fresh and exciting. The high production quality and focus on music, of course, make his content stand out.

Why They're Great & Where They Can Grow

Calvin Harris excels at leveraging his established brand and high production value to consistently deliver quality music content. His remixes and collaborations keep things fresh, and his diverse platform strategy allows him to reach fans in different ways. An exciting opportunity would be to incorporate more behind-the-scenes content, showing the making of his music or his life in Spain. He could also leverage TikTok's trend-driven nature to create challenges around his music, boosting engagement.

Bottom Line

For brands looking to tap into a massive, engaged audience, Calvin Harris is a strong contender, especially for music-related campaigns. To further boost his online presence, Calvin could focus on increasing his activity on TikTok and experimenting with more interactive content formats to drive growth.