리플레이LEEPLAY

Overview

리플레이LEEPLAY is a Korean digital creator and musician who crafts beautiful, chill vibes through their playlists. Primarily on YouTube, 리플레이LEEPLAY shares curated collections of ambient, pop, and instrumental music perfect for studying, relaxing, or just setting a mood. With nearly 900,000 followers, they've built a dedicated audience who appreciate their sophisticated musical taste. Though their global ranking is in the top 93% at #1,165,220, 리플레이LEEPLAY has carved out a special niche with listeners seeking a curated sonic escape.

Performance At A Glance

While 리플레이LEEPLAY boasts a substantial following, their growth has been experiencing a slight dip recently, with a -0.12% decrease over the last 30 days. They rank within the top 98% of creators in Korea and the top 94% who create content in Korean. Their fans are pretty engaged, with an average engagement rate of 3.48%, which is solid! CreatorDB gives them a score of 54/100, indicating there's room to boost their overall performance and reach.

What They Create

리플레이LEEPLAY specializes in crafting playlists that evoke specific moods and feelings. Most of their content is on YouTube, with 120 videos and a smaller presence on Instagram with 28 posts and 12 Reels. One of their recent videos, "[playlist] 엔딩크레딧 (Ending Credits)," showcases their knack for selecting emotionally resonant tracks. This playlist, with over 35,000 views, perfectly captures the bittersweet feeling of an ending, making it ideal for reflection. Their content stands out because it's more than just a collection of songs; it's a carefully curated listening experience.

Why They're Great & Where They Can Grow

리플레이LEEPLAY excels at curating high-quality playlists, creating aesthetically pleasing visuals to accompany their music, and building a strong connection with their audience through consistent uploads. An exciting opportunity could be exploring collaborations with other musicians or visual artists to create original content. Another avenue could be creating themed merchandise (think cozy blankets or scented candles) to further enhance the listening experience.

Bottom Line

For brands in the lifestyle or music space, 리플레이LEEPLAY could be an awesome partner to reach a dedicated and engaged audience. For 리플레이LEEPLAY, experimenting with interactive content like Q&As or behind-the-scenes glimpses into their curation process could help reignite growth and strengthen their community.