AZ Family - احمد حسن و زينب

Overview

Meet AZ Family – Ahmed Hassan and Zeinab – a dynamic digital creator duo hailing from Egypt, capturing hearts with their family-friendly entertainment! Primarily known for their YouTube channel, where they share glimpses into their lives, travel adventures, and fun challenges, they’ve amassed a huge following of over 15.3 million. While they may be experiencing a slight dip in growth recently, their dedicated fanbase keeps them ranked among the top YouTube channels globally, at #13,611, and a notable #75 in Egypt. This power couple is definitely making waves in the Arabic-speaking content creator world.

Performance At A Glance

AZ Family boasts a massive audience of over 15.3 million followers, but their growth has been slightly negative recently, with a -0.03% dip over the last 30 days. Don't worry, though! In the last week they've seen a small positive bump of 0.12%. Their global reach is solid, placing them in the top percentage of YouTube channels worldwide and within Egypt. Their fans are super engaged with their content, resulting in an average engagement rate of 2.06%. CreatorDB gives them a score of 54/100 – indicating there's room to optimize their strategy and boost that score even higher!

What They Create

AZ Family serves up a delightful mix of entertainment, focusing on family life and travel. They're active across YouTube and Instagram, experimenting with both long-form videos and engaging Shorts. Recent content includes a video where they try Egyptian street food for a whole day ("جربنا اكل الشارع المصري ليوم كامل 😋"), which garnered over 74,000 views and a solid 4.10% engagement rate. They also explore relatable topics, like things wives would never do ("حاجات مستحيل مراتك تعملها 🥹") in their Shorts, proving their ability to connect with viewers through various formats. Their content stands out because it's relatable, authentic, and showcases their family dynamic.

Why They're Great & Where They Can Grow

AZ Family excels at creating relatable family content and maintaining a strong presence on YouTube. Their engagement rates are good, indicating a loyal audience. They also do well to keep their audience engaged through the use of both long-form and short-form content!

To really level up, they could explore more targeted SEO strategies to combat the recent negative growth. They could also consider more frequent Instagram posts to cross-promote their YouTube content and engage with a different segment of their audience.

Bottom Line

For brands looking to connect with a family-oriented audience in Egypt and the wider Arabic-speaking world, AZ Family presents a great opportunity. For Ahmed and Zeinab, focusing on consistent content creation and exploring trending topics could help them regain momentum and further solidify their position as top content creators.