Overview

Lady Gaga, the pop icon and boundary-pushing artist, needs no introduction! With a staggering 109 million+ followers, primarily on Instagram, she's a force to be reckoned with in the digital world. She seamlessly blends music, performance art, and activism, creating a unique brand that resonates with millions. Ranking in the top 100% globally and in the US, Gaga's influence extends far beyond just music, touching on fashion, film, and social causes.

Performance At A Glance

Lady Gaga’s audience is enormous, and while growth is steady (0.09% in the last 30 days), there's definitely room to accelerate! Her global rank is #2,139, and #349 in the US, placing her firmly in the top tier. But the real magic lies in her engagement rate: a solid 6.35%. This shows that her fans aren't just passively following; they're genuinely interacting with her content. Her CreatorDB score of 87/100 reflects her consistent performance and strong online presence - a good score showing she is a solid creator.

What They Create

Gaga's content is a vibrant mix of music videos, behind-the-scenes glimpses, and promotional snippets across YouTube, Instagram, and TikTok. She uses all formats effectively - videos, shorts and posts. Recently, she's been promoting "Lady Gaga in Harlequin Live: One Night Only," a special performance, with videos like the trailer earning nearly 155K views and a fantastic 9.58% engagement rate. Her content stands out because it's authentically Gaga – visually stunning, musically captivating, and always with a touch of the unexpected.

Why They're Great & Where They Can Grow

Gaga excels at creating visually arresting content, engaging directly with her "monsters," and leveraging multiple platforms to promote her projects. She's a master of building anticipation and crafting a consistent brand image. An exciting opportunity? More behind-the-scenes content! Giving fans a peek into her creative process or her life off-stage could boost engagement even further.

Bottom Line

For brands, partnering with Lady Gaga offers unparalleled reach and association with a truly iconic figure. For Gaga herself, experimenting with more interactive content, like Q&As or live streams, could deepen the connection with her fanbase.