Rotana

Overview

Rotana is a major force in the Arabic-speaking world of music and entertainment, boasting a massive following of over 28 million fans across YouTube, Instagram, and TikTok. As a verified organization based in Japan, Rotana offers a constant stream of music videos, official music releases, and lyric videos, acting as a central hub for Arabic music lovers. While their global ranking sits within the top 99% of creators at #284,436, Rotana's impact and influence within their specific language and cultural niche are undeniable.

Performance At A Glance

Rotana has a huge audience, and they're growing at a steady pace! Their 30-day growth rate is 0.15%, which translates to a lot of new fans joining the Rotana community every month. They rank highly within the Arabic-speaking creator landscape, specifically within the top 96% of Arabic language creators. Their fans are super engaged with their content, with an average engagement rate of 2.65% – that's a good sign that people are actively watching, liking, and commenting. Plus, their CreatorDB score of 91/100 shows they're doing a fantastic job overall!

What They Create

Rotana is the place for Arabic music content. They primarily focus on YouTube, where they have a massive library of over 760 videos. You'll find a mix of official music videos, behind-the-scenes content, and lyric videos, covering a wide range of Arabic artists. Recently, they've been spotlighting "Fanan Al Arab We Al Nejoum 2025" performances, like Abeer Nehme's beautiful rendition of "Onshoudat Al Mattar," which has garnered a strong engagement rate of 4.68%. What makes Rotana stand out is their role as an official organization, showcasing established artists and providing a platform for Arabic music to thrive.

Why They're Great & Where They Can Grow

Rotana truly shines at:

• Curating high-quality music content: They consistently deliver professional music videos and performances.
• Maintaining a consistent presence: Regularly uploading content keeps their audience engaged and coming back for more.
• Serving as a central hub for Arabic music: They've established themselves as a go-to source for fans.

An exciting opportunity for them could be exploring collaborations with up-and-coming Arabic artists to introduce fresh talent to their massive audience. Another avenue would be to create short-form content (YouTube Shorts & TikTok) that highlights snippets of music, artist interviews, or behind-the-scenes glimpses to further boost engagement and discoverability.

Bottom Line

For brands looking to connect with a large and engaged Arabic-speaking audience, Rotana offers a golden opportunity. Rotana could also consider creating more interactive content, like Q&As with artists or behind-the-scenes looks at music video production, to further deepen their connection with fans.