Avicii

Overview

Avicii, the Swedish DJ and electronic music producer, wasn't just a musician; he was a global phenomenon. Though tragically passed, his music continues to resonate with millions. Reaching over 30 million followers across platforms, with a strong presence on YouTube, his channel serves as a vibrant hub for his iconic tracks, live performances, and behind-the-scenes glimpses into his creative process. While his global ranking sits at #119,677, Avicii's legacy keeps influencing the music world.

Performance At A Glance

Avicii's online presence is still substantial, but recent growth has seen a slight dip of -0.01%. While a seemingly small number, it highlights the need for consistent engagement to maintain momentum, even with such a legendary figure. His fans are quite engaged, with an average engagement rate of 4.29% across all platforms. This demonstrates a loyal following that still actively interacts with his content. With a CreatorDB score of 64/100, there's room for improvement by optimizing content strategy and platform-specific approaches.

What They Create

Avicii's channel is a treasure trove of music content. You'll find everything from official music videos and live concert footage to short, engaging "Lost Tapes" snippets. Recently, the "Avicii – Stories Megamix (Visualizer)" video has been particularly successful, racking up over 86,000 views and a strong 10.06% engagement rate. These visualizers, coupled with behind-the-scenes content like "Avicii – Stories on Stories Ep. 3 – The Lost Tapes," offer fans a deeper connection to his music and creative process. The mix of short-form content and longer videos caters to different viewing habits.

Why They're Great & Where They Can Grow

Avicii's channel excels at preserving and celebrating his legacy. His music videos are timeless, and the behind-the-scenes content provides a personal touch. The channel could benefit from more frequent uploads of previously unreleased material, remixes, or collaborations. Exploring interactive content, such as fan Q&As with collaborators or polls for favorite tracks, could also boost engagement.

Bottom Line

For brands, collaborating with the Avicii channel offers a unique opportunity to connect with a passionate and dedicated fanbase. To further amplify his online presence, the channel could explore partnerships with up-and-coming DJs or electronic music producers to create tribute mixes or remixes, keeping Avicii's music alive for new generations.