Overview

Zedd, the internationally renowned DJ and music producer, is a force to be reckoned with on social media, especially on Instagram, his main platform. With a massive following of over 15.7 million fans, Zedd keeps the energy high with glimpses into his electrifying performances, behind-the-scenes moments, and snippets of his latest tracks. While he’s ranked in the top 100% globally at #161,817, his influence in the dance music scene is undeniable, and he continues to connect with fans around the world through his vibrant content.

Performance At A Glance

While Zedd's follower count is impressive, he's currently experiencing a slight dip in growth, hovering around -0.07% over the last 30 days. However, his fans are super engaged with his content, boasting an average engagement rate of 5.46%, which is solid! His CreatorDB score is a fantastic 94/100, signaling that he's doing a great job of creating valuable and engaging content. Despite his global rank of #161,817, his influence within the music industry and particularly in the USA (ranked #22,816) and English-speaking audiences (ranked #10,205) remains strong.

What They Create

Zedd's content is a mix of high-energy visuals and behind-the-scenes glimpses into his life as a DJ and producer. He shares videos, shorts, Instagram posts, Reels, and TikTok videos, catering to fans across different platforms. Recently, his "ZEDD x NYE 2026 • BEHIND THE SCENES (Dallas/Brooklyn/Phoenix/Denver)" video gave fans an exclusive look at the whirlwind of his New Year's Eve performances, generating a strong 6.63% engagement rate. He also creates fun, bite-sized content like his recent shorts, though these have had a relatively lower engagement rate. What makes Zedd's content stand out is his ability to capture the excitement and energy of his live performances, making fans feel like they're part of the experience.

Why They're Great & Where They Can Grow

Zedd excels at creating visually appealing content, engaging with his fans through interactive posts, and leveraging his brand recognition to attract a large audience. He also knows how to capitalize on his live performances by giving fans behind-the-scenes access. A great opportunity for Zedd would be to experiment with more interactive content like Q&A sessions or polls to boost engagement further, especially on Shorts. He could also explore collaborations with other creators outside the music space to reach new audiences.

Bottom Line

Zedd is a major player in the music scene with a dedicated fanbase. For brands, partnering with him means tapping into a highly engaged audience passionate about music and entertainment. For Zedd, focusing on more interactive content and cross-platform collaborations could revitalize growth and expand his reach even further.