Selena Gomez

Overview

Selena Gomez! Singer, actress, entrepreneur, and all-around icon. With a massive following of over 510 million, primarily on Instagram, she's a force to be reckoned with. She's not just a celebrity; she's a brand, a voice, and a creative powerhouse, sharing everything from music releases and behind-the-scenes glimpses to makeup tutorials and advocacy for mental health. Ranked among the top creators globally (#610) and a leading voice in the US (#17), she holds significant influence.

Performance At A Glance

While Selena's fanbase is enormous, her growth is currently experiencing a slight dip of -0.12% over the last month. This doesn't diminish her power, but it's something to keep an eye on! Her engagement rate is a healthy 3.64%, meaning her fans are super engaged with her content. Her CreatorDB score is 66/100, indicating a solid overall performance, with potential for improvement. She's a major player in the social media game, but there's always room to level up!

What They Create

Selena's content is a diverse mix! She shares music videos, behind-the-scenes peeks, and personal vlogs. You'll find her across YouTube, Instagram, and TikTok, utilizing various formats like videos, Reels, Shorts, and posts. One of her recent hits, the "In The Dark (Official Music Video)", garnered over 7.6 million views, showcasing her musical talent and visual storytelling. She also shares content from the behind-the-scenes of that music video which got almost 300k views. Her content stands out because it's authentic, personal, and often tied to her music or causes she cares about.

Why They're Great & Where They Can Grow

Selena excels at connecting with her audience on a personal level, leveraging her celebrity status to promote meaningful causes, and creating high-quality music videos that resonate with millions. She could explore more interactive content formats like Q&As or live streams to further boost engagement, and perhaps collaborate with smaller creators to reach new audiences.

Bottom Line

For brands, Selena offers massive reach and a highly engaged audience, particularly for campaigns focused on beauty, fashion, or social good. For Selena herself, experimenting with newer content formats and collaborations could reignite growth and further solidify her position as a top creator.