José José

Overview

José José, the legendary "Prince of Song," continues to captivate hearts across YouTube, Instagram, and TikTok, even after his passing. With a dedicated following of over 5.6 million fans, his official channels keep his music and legacy alive. Ranked in the top 99% of all creators globally and the top 98% in both Mexico and the Spanish-speaking world, José José's timeless appeal transcends generations, proving that his music truly is forever. His YouTube channel serves as the primary hub, showcasing a mix of classic performances and curated content for his adoring fans.

Performance At A Glance

José José's digital presence remains strong. His audience is growing steadily, adding about 0.54% more fans each month. While that might sound small, it's a significant number considering his already massive fanbase! He's a global top performer, and his fans are super engaged with his content, boasting an impressive average engagement rate of 8.50%. That's way above average! His CreatorDB score is a whopping 97/100, signaling that his content strategy and audience connection are top-notch.

What They Create

José José's channels are a treasure trove for music lovers. You'll find a mix of YouTube videos and Shorts, Instagram posts and Reels, and even TikTok videos, all celebrating his incredible career. Recent Shorts like "Uno de los mejores covers: New York 🗽🩵✨ #josejoselovers," which highlights a fantastic cover of his song, and "Las que ríen, las que lloran. Las que sueñan ♥️," a heartwarming tribute, show how the team leverages existing content to keep fans engaged. The content stands out because it's not just about the music; it's about the emotion, the memories, and the enduring impact of "El Príncipe."

Why They're Great & Where They Can Grow

José José's team excels at curating content that resonates with his existing fanbase, keeping his legacy alive, and fostering a strong sense of community. They're also great at using trending formats like Shorts and Reels to reach new audiences. An exciting opportunity would be exploring collaborations with contemporary Latin artists to introduce José José's music to a younger generation. They could also create more behind-the-scenes content or documentary-style videos to tell his story in a fresh and engaging way.

Bottom Line

For brands looking to tap into a loyal and passionate Latin American audience, José José's channels offer a unique opportunity. For the team managing his legacy, continued focus on engaging content formats and collaborations can further expand his reach and ensure his music continues to inspire for years to come.