Home Free

Overview

Home Free is a phenomenal a cappella group known for their incredible vocal harmonies and unique arrangements of both classic and contemporary songs. Primarily found on YouTube, they've built a dedicated following of over 3.4 million subscribers who love their country-infused, all-vocal sound. Ranked in the top 99% globally among content creators, Home Free brings a fresh and innovative take to the music scene, captivating audiences worldwide. Their renditions of popular tunes and original compositions resonate deeply, showcasing their exceptional talent and creativity.

Performance At A Glance

While Home Free boasts a massive audience of over 3.4 million, they've seen a slight dip in growth recently, losing a tiny fraction of their followers in the past month. However, over the last 90 days, they've actually seen growth! Globally, they’re in the top 1% of creators, and in the Philippines, they rank in the top 6%. Their fans are super engaged with their content, averaging an impressive 4.45% engagement rate. CreatorDB gives them a solid score of 82/100, indicating strong overall performance and influence.

What They Create

Home Free primarily creates music-focused content, including music videos, covers, and original songs. They’re active on YouTube with full-length videos and Shorts, and also maintain a presence on Instagram and TikTok. Their recent "From The Vault" series offers a behind-the-scenes look at their process. For example, "From The Vault Episode 62 ('The Gambler')" provides an intimate glimpse into their creative process, generating an impressive 11.11% engagement rate. Also, their recent rendition of "友谊地久天长 (Auld Lang Syne)" showcases their versatility and global appeal, resonating with audiences across different cultures.

Why They're Great & Where They Can Grow

Home Free excels at crafting high-quality musical performances, building a strong community around their unique sound, and adapting to different content formats like Shorts. To further boost their growth, they could consider more collaborations with other musicians or creators to reach new audiences. Exploring behind-the-scenes vlogs or tutorials on a cappella singing could also attract a wider range of viewers interested in the art of vocal harmony.

Bottom Line

Home Free's established brand and engaged audience make them a great partner for music-related brands or companies looking to connect with a loyal fanbase. For Home Free themselves, focusing on consistent uploads, experimenting with different content formats, and engaging directly with their audience can help them regain momentum and reach even greater heights.