Calum Scott

Overview

Calum Scott, the British singer-songwriter who captured hearts on Britain's Got Talent, is a force to be reckoned with on social media, particularly YouTube. With a dedicated following of over 10.6 million fans, he shares his soulful voice and journey with the world. While ranked in the top 100% globally, his powerful vocals and heartfelt connection with his audience make him stand out from the crowd. Calum isn't just another musician; he's a storyteller who uses his music to connect with people on a deeply personal level.

Performance At A Glance

Calum Scott is steadily growing his online presence, with a 0.36% increase in followers over the past month. His fans are super engaged with his content, showing an impressive average engagement rate of 4.31%. That means they're not just passively watching; they're liking, commenting, and sharing! While his global ranking sits at #107,547, and within the top 100% for his language and country, his CreatorDB score of 88/100 indicates he's doing a fantastic job crafting quality content and connecting with his audience.

What They Create

Calum's content primarily revolves around his music. On YouTube, he shares official music videos, behind-the-scenes footage, and live performances. He also uses YouTube Shorts, Instagram Reels, and TikTok to give fans bite-sized glimpses into his life, tours, and musical process. Check out his recent short, "The Avenoir tour is coming back to #germany!! 🇩🇪," where he announces tour dates with infectious energy. Or his recent video "We loved making this song and we think it says every thing about the magic of the season!#Calumscott" which perfectly showcases his heartfelt artistry. What makes his content stand out is its authenticity. He isn't afraid to show his vulnerability and connect with fans on a personal level, making his music even more impactful.

Why They're Great & Where They Can Grow

Calum excels at:

• Authenticity: He is genuine and relatable, fostering a strong connection with his audience.
• Musicality: His vocal talent and songwriting skills are undeniably impressive.
• Consistent Content: He regularly updates his channels, keeping his audience engaged.

Opportunities for growth:

• Collaborations: Partnering with other artists or creators could broaden his reach.
• Interactive Content: Q&A sessions, live streams, or behind-the-scenes glimpses could further deepen engagement.

Bottom Line

Calum Scott is a phenomenal artist with a strong online presence and a dedicated fanbase. For brands looking to partner with a musician who is authentic, talented, and deeply connected to his audience, Calum is an excellent choice. For Calum, experimenting with more interactive content or strategic collaborations could be a great way to continue growing his online community.