Overview

Luma Elpidio is a Brazilian content creator specializing in music, particularly acoustic performances and song stories, often with a focus on faith-based themes. Verified across YouTube, Instagram, and TikTok, Luma primarily uses YouTube as her main stage, connecting with a substantial audience of over 3 million followers. Although her global rank sits at #1,271,462, putting her in the top 93% of creators, her unique blend of music and personal storytelling resonates deeply with her Portuguese-speaking audience.

Performance At A Glance

Luma boasts a large following of over 3 million, and while she’s not experiencing explosive growth right now, she's steadily growing at about 0.13% each month. That's consistent, which is great! Her global ranking places her in the top 93% of all creators, while within Brazil, she's in the top 90%. Her Portuguese-speaking audience also places her in the top 91% of creators. Her fans are pretty engaged, too, with an average engagement rate of 3.78%. CreatorDB gives her a score of 66/100, which means there's room to optimize, but she's definitely doing something right!

What They Create

Luma's content is a mix of music videos, acoustic performances, and behind-the-scenes glimpses into her creative process. She shares her work across YouTube (with a mix of regular videos and Shorts), Instagram (through posts and Reels), and TikTok. Recent content includes acoustic versions of original songs like "LÁ ESTAVA EU" which gained over 54,000 views, and "REINO DE DEUS", which earned nearly 140,000 views. These performances showcase her vocal talent and songwriting abilities. She also creates content diving into the stories behind her songs, like "Reino de Deus | A História da Canção", offering a deeper connection with her audience. Her content stands out because of its authenticity and the personal connection she establishes with her viewers through her music and stories.

Why They're Great & Where They Can Grow

Luma's strong suits are her clear musical talent, her ability to connect with her audience through heartfelt storytelling, and her consistent presence across multiple platforms. To level up, Luma could explore collaborating with other Brazilian musicians or creators to reach new audiences. Also, optimizing her content for SEO in Portuguese (using relevant keywords in titles and descriptions) could significantly improve her discoverability.

Bottom Line

Luma Elpidio is a talented musician with a dedicated following. Brands looking to connect with a faith-based audience in Brazil should definitely consider partnering with her. For Luma, focusing on SEO and collaborations could be key to unlocking even greater growth and expanding her reach.