Roberto Carlos

Overview

Roberto Carlos, the Brazilian music icon, is captivating audiences across YouTube, Instagram, and TikTok! Primarily known for his incredible singing and songwriting talents on YouTube, where he boasts over 8.6 million followers, Roberto Carlos brings a touch of classic charm to modern social media. Ranking in the top 99% globally and top 97% in Brazil, he's clearly resonating with fans worldwide. It's easy to see why – his music transcends generations and his online presence offers a glimpse into the life of a true legend.

Performance At A Glance

Roberto Carlos has a massive and still-growing fanbase! While he's currently growing at a steady 0.72% per month, showing consistent engagement is key. He's ranked in the top 99% of all creators globally, and in the top 97% in Brazil, proving his reach is undeniable. His fans are super engaged with his content, with an average engagement rate of 5.01% – that's a great sign of a loyal and active audience. And with a CreatorDB score of 93/100, he's definitely doing something right! This high score suggests he's effectively connecting with his audience and optimizing his content.

What They Create

Roberto Carlos shares a mix of content across platforms, from full music videos and lyric videos on YouTube to engaging shorts and behind-the-scenes glimpses on Instagram and TikTok. He's got 27 full YouTube videos and 13 YouTube Shorts, along with posts and reels on Instagram, and videos on TikTok. Just take a look at his recent lyric video for "Proposta" with Sophie Charlotte, which has already racked up over 173,000 views! Or his YouTube Short celebrating his birthday, which got almost 50,000 views. His content stands out because it blends his iconic music with modern social media trends, appealing to both long-time fans and new listeners.

Why They're Great & Where They Can Grow

Roberto Carlos excels at leveraging his legendary status to create engaging content, maintaining a strong connection with his audience, and consistently sharing new and classic music. One exciting opportunity would be to collaborate with younger Brazilian artists to reach an even wider audience. Another would be to run live Q&A sessions or behind-the-scenes content to foster deeper connections with his fans on YouTube.

Bottom Line

For brands looking to partner with a true icon, Roberto Carlos offers incredible reach and a highly engaged audience. For Roberto Carlos himself, continuing to experiment with different content formats and collaborations could unlock even greater growth and engagement.